'goodreads' => array(
                    'label'   => __( 'Goodreads URI', 'ssiw' ),
                    'pattern' => '<li class="social-goodreads"><a href="%s" %s><span style="font-family: helvetica;font-size: 24px;line-height: .5;vertical-align: top;">g</span></a></li>',
               ),