add_filter('wcfm_membership_registration_fields', function($fields) {
    if (isset($fields['store_name'])) {
        $fields['store_name']['label'] = __('Company Name', 'wc-multivendor-membership');
    }
    return $fields;
});

add_filter('wcfm_membership_registration_fields_phone', function($fields) {
    if (isset($fields['phone'])) {
        $fields['phone']['label'] = __('Mobile Number', 'wc-frontend-manager');
    }
    return $fields;
});

add_filter('wcfm_membership_registration_fields_address', function($fields) {
    unset($fields['addr_1'],$fields['addr_2'],$fields['city'],$fields['state'],$fields['zip']);
    return $fields;
});