Google to add comments to SERPS

Google to add comments to SERPS
So I've just read this on SEJ
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https://www.searchenginejournal.com/google-search-comments/279227/amp/
I personally think that these comments are going to have an impact on the search results, the more comments the better.
Of course there is the issue that this is going to need a verified Google account, but that's easy enough to do.
Place you bets on how quickly it'll be before someone starts a BST offering this kind of service. I doubt it'll be cheap though given the amount of work involved.
What's all your thoughts on this? Also, I put this in the blackhat section since this IS going to be manipulated.

WebsiteContentful.One
Wow wonder how soon they will start rolling it out
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Websitegoogle.com
new chance incoming for spam generation :D

Hmm interesting.. wonder if negative comments about you or your website results in getting pushed further down the page..
Unless its a way for google to take a larger slice of the review / rating industry

This is bad. More work and worries for us SEOs to do, with everything else we need already .... *puke*
Web Host and Domain Name Provider Web.com to Acquire Australian Host Dreamscape Networks
Web host and domain name provider Web.com is to acquire Australian host Dreamscape Networks Limited (Dreamscape Networks). Web.com, which has headquarters in Jacksonville, Florida, United States, was established in 1997. A division of Web.com Group, Inc., the company provides a range of services with a specific focus on small businesses. Its services include small business website hosting options, WordPress hosting plans, website design, Search Engine Optimization (SEO) services, online marketing and sales, and social media solutions. It also offers ecommerce websites and ecommerce services. Web.com’s acquisition of Dreamscape Networks will reportedly cost in the region of $105 million.

Dreamscape Networks has a global presence. Alongside Australia, it has offices and facilities in Singapore (where it has headquarters), the Philippines, UAE, and Ukraine. Established in 2020, the company caters to a customer base that numbers “in the millions” and offers “simple, innovative and affordable online products and services that change lives”. A “major market player in Australia and the fast-growing Asia Pacific region”, Dreamscape Networks is listed on the Australian Stock Exchange (ASX). Its products and services include hosting, search engine marketing services, domain name registration, email marketing, and other services designed to help small businesses. Dreamscape's Board of Directors has recommended that the company’s shareholders “vote in favor of the acquisition”. The company’s 600 employees will be fully absorbed by Web.com.

Businesses which have sustainable profit margins & slack (in terms of management time & resources to deploy) can better cope with algorithmic changes & change with the market.
Over the past half decade or so there have been multiple changes that drastically shifted the online publishing landscape:
the shift to mobile, which both offers publishers lower ad yields while making the central ad networks more ad heavy in a way that reduces traffic to third party sites
the rise of the knowledge graph & featured snippets which often mean publishers remain uncompensated for their work
higher ad loads which also lower organic reach (on both search & social channels)
the rise of programmatic advertising, which further gutted display ad CPMs
the rise of ad blockers
increasing algorithmic uncertainty & a higher barrier to entry
Each one of the above could take a double digit percent out of a site's revenues, particularly if a site was reliant on display ads. Add them together and a website which was not even algorithmically penalized could still see a 60%+ decline in revenues. Mix in a penalty and that decline can chop a zero or two off the total revenues.
Businesses with lower margins can try to offset declines with increased ad spending, but that only works if you are not in a market with 2 & 20 VC fueled competition:
Startups spend almost 40 cents of every VC dollar on Google, Facebook, and Amazon. We don’t necessarily know which channels they will choose or the particularities of how they will spend money on user acquisition, but we do know more or less what’s going to happen. Advertising spend in tech has become an arms race: fresh tactics go stale in months, and customer acquisition costs keep rising. In a world where only one company thinks this way, or where one business is executing at a level above everyone else - like Facebook in its time - this tactic is extremely effective. However, when everyone is acting this way, the industry collectively becomes an accelerating treadmill. Ad impressions and click-throughs get bid up to outrageous prices by startups flush with venture money, and prospective users demand more and more subsidized products to gain their initial attention. The dynamics we’ve entered is, in many ways, creating a dangerous, high stakes Ponzi scheme.

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