Bigger than Jesus, very compelling.

Roger fixed Emma with a steely gaze. "Yes. Read the journal again. Sandoval was affected and had to find Twelve before he knew about it. You know you can't just stick it in a locker. You know it's Euclid."

Emma, confused, replied, "Couldn't we put it in a locker?"

"For a bit, but people know about it. And when they know about it, they want to do more with it. They'd pull it back out. You were ready to change things to say more about it. Heck, I was almost shouting at you just now. How many people have read that? How many have loved it? Does it deserve that love? Does that document deserve so much attention? And how many want nothing more than to rewrite it? They know how to fix it. They know how to complete it. And yet, they cannot."

Emma's eyes widened. "Oh my god. Is that why we keep testing with it? Is that why we can't put it away? We're all affected by it? We want to display it?"

Roger nodded. "I bet so. It's not a strong effect. It can be resisted. But it's… alluring. It's sexy. Even when presented with some crappy inaccurate documentation, something about it sings in your soul. You just know how powerful it is. How compelling. You want to work with it. That's why it's Euclid."