Why People Are Ditching Free Services

Sources:
https://techcrunch.com/2022/11/09/youtube-music-and-premium-top-80-million-paid-subscribers/

https://www.statista.com/statistics/604959/number-of-apple-music-subscribers/

https://proton.me/blog/70-million-accounts

https://proton.me/blog/ad-free-business-model

https://www.tomsguide.com/news/youtube-premium

https://headphonesaddict.com/iphone-users-statistics/

https://www.linkedin.com/pulse/should-advertisers-skip-over-skippable-ad-formats-peter-hammer/

https://www.investopedia.com/articles/investing/100615/how-tv-advertising-industry-works.asp#toc-the-cost-and-pricing-of-tv-ads