ju1ius

begin_checkout

Mar 4th, 2021 (edited)
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  1. window.dataLayer = window.dataLayer || [];
  2. window.dataLayer.push({ ecommerce: null });
  3. window.dataLayer.push({
  4.   event: 'begin_checkout',              // name of the event. In this case, it always must be begin_checkout
  5.   ecommerce: {                         
  6.     items: [{                           // an array with all products (that were in a cart when the checkout began)
  7.       item_name: 'Product 1',           // insert an actual product name
  8.       item_id: 'product1',              // insert an actual product ID
  9.       price: '11.99',                   // insert an actual product price. Number or a string. Don't include currency code
  10.       affiliation: 'My online shop',    // affiliation (e.g. affiliate id, name of the store, etc.)
  11.       item_brand: 'brand A',            // insert an actual product price
  12.       item_category: 'Apparel',         // insert an actual product top-level category
  13.       item_category2: 'T-shirt',        // if it is possible to drill down the categories (e.g. Apparel, then T-shirt, then Men), use item_category2, item_category3, etc. Can use from item_category up to item_category5
  14.       item_variant: 'Blue',             // insert an actual product variant
  15.       quantity: 1                       // product quantity in the cart
  16.     },{
  17.       item_name: 'Product 2',
  18.       item_id: 'product2',
  19.       price: '12.99',
  20.       affiliation: "Merchandise Store",
  21.       item_brand: 'Brand B',
  22.       item_category: 'Category B',
  23.       item_variant: 'Yellow',
  24.       quantity: 1
  25.     }]
  26.   }
  27. });
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