Wordpress?

Wordpress?
I keep seeing posts advising to get follow links from Wordpress, but I don't know how despite spending a lot of time trying to. All i end up with is a new website on a new domain , not Wordpress itself. Can anyone help please?
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And when they encounter upper-funnel keywords that have no conversions assigned to them because the measurement system uses last-click attribution, automations decide these important keywords are worthless and might eliminate them.

Why Last-Click Attribution Is Killing Your PPC PerformanceUsing last-click attribution with an automated bid management system will eliminate upper-funnel activity and eventually reduce the number of new customer acquisitions driven by PPC ads.
To you and me it’s immediately obvious this will produce bad results. But we can’t put the blame entirely on the automation.

The automation is doing its job, but with incomplete data and that can cause it to make subpar decisions that humans wouldn’t have made when manually managing the same account.

The Takeaway

Hopefully you’ve learned three things from this post:

Automations don’t magically work by themselves. They still require help from humans.
How you assign value for conversions matters more than ever if you’re using any automation. Last-click attribution is a risky one to use with automation.
Our jobs as PPC pros are shifting from execution to putting the right combination of automated systems in place that will produce great results.
I know I can’t end this post without answering one critical question.

If we can no longer rely on last-click attribution, what model should we use instead?

That is a complicated answer that I will answer in a future post but I can share that a time-decay model is the obvious first choice for advertisers who are unsure of which of Google’s six options to pick.

Time-decay most closely resembles last-click but has the added benefit that it assigns at least some value for every stage in the customer journey.
How the Recession Almost Tanked My Business & Helped Me Create a Life I Love
It took losing every single one of my clients within less than a week for me to finally get healthy and build a business that I love.

Let me explain…

Back in 2008, the SEO world was hopping. Big clients needed SEO help, and they had equally big budgets to spend.

There was a lot of work to go around. It was fun, fast-moving, and highly profitable.

And then, the recession kicked in.

At first, the recession felt more like a rumor. I heard about canceled contracts and shrinking budgets and layoffs, but I thought I was OK.

After all, I specialized in helping big-brand ecommerce companies. I’ve been in SEO since the beginning. I’d be fine, right?

Nope.

Suddenly, I started losing easy bids.

One well-known catalog company chose to save money by outsourcing their content offshore.

Other proposals went unanswered.

I started to worry.

Like the optimist I am, I continued my crazy conference speaking schedule. After all, I always got writing or training gigs from conference speaking. Sure, it was expensive lead generation – but I was sure I’d land another client.

(It’s a common misconception that conference speakers are paid to speak. Typically, speakers pay most or all their travel expenses, which can cost thousands of dollars per event.)

Did I land some leads during the events?

Yes.

But the budgets were way smaller.

That meant making some hard choices. Choices I didn’t want to make.

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