Crowdfunding for the album began on June 30, 2013, and ended on September 29, 2013.<ref name="As Blood Runs Black NEW ALBUM GROUND ZERO">{{cite web|title=As Blood Runs Black NEW ALBUM GROUND ZERO|url=https://www.indiegogo.com/projects/as-blood-runs-black-new-album-ground-zero|work=[[IndieGoGo]]|accessdate=18 August 2014}}</ref> According to drummer, and last-remaining original member of the band, the band was splitting up, as of August 11, 2014<ref name="As Blood Runs Black splitting up">{{cite web|title=As Blood Runs Black splitting up|url=http://instagram.com/p/rkVYR4I6mb/?modal=true|work=[[Instagram]]|accessdate=18 August 2014}}</ref>. However, seven days later, on August 18, the band released a single, ''Insomniac'', from the aforementioned album.<ref name="As Blood Runs Black Address Break Up Rumours">{{cite web|title=As Blood Runs Black Address Break Up Rumours|url=https://www.youtube.com/watch?&v=QTq0e-qboDY|work=[[YouTube]]|accessdate=18 August 2014}}</ref>