How can I detect if a program is running from within valgrind?

#include <vector>
int main()
{
    size_t uint_max = static_cast<size_t>(-1);
    std::vector<char> v;
    v.reserve(uint_max);
}

Warning: silly arg (-1) to __builtin_new()
new/new[] failed and should throw an exception, but Valgrind
   cannot throw exceptions and so is aborting instead.  Sorry.
   at 0x40192BC: VALGRIND_PRINTF_BACKTRACE (valgrind.h:319)
   by 0x401C823: operator new(unsigned) (vg_replace_malloc.c:164)
   by 0x80487BF: std::vector<char, std::allocator<char> >::reserve(unsigned) new_allocator.h:92)
   by 0x804874D: main (vg.cxx:6)

MYAPP_UNIT_TESTS_DISABLED="NEW_MINUS_ONE,FLY_TO_MOON,DEREF_NULL" valgrind myapp

bool unit_test_enabled(const char *testname);