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- Google Tag Manager is a tag management system that allows you to easily manage and update tracking codes and realted code
- fragments on your website or mobile app -GTM
- Once you add a segment of Tag Manger code to your project, youa re able to depoly analytics and configure tag managements from
- a web-based user interface. You can use Tag Manager's UI to set up tracking tags, establish triggers that cause your tag to
- fire when certain events occur and even create variables that can be used to simplfy or automate your tag.
- When using Tag Manager, none of your tag code needs to live in the code base of your project, it all stays on the Tag Manager
- site. This can replace manually-coded tags from Google Ads, Google Analytics or other 3rd party tags. You can also create custom
- tags.
- You can use Workspaces to group and manage tag changes. Workspaces allow you to create multiple changes to your container (where
- all your tags for a project live). Team members can work on changes in different workspaces to keep from overwritting each others
- work and workspaces help with version control by giving you the opportunity to revert back to a previous version if needed. If
- a new version is created, each workspace will display a notification that the workspace is out of date and should be updated.
- Tags are segments of code provided by analytics, marketing and support vendors to help you integrate products into your website
- or app. GTM comes with many supported tags, all of these options come with pre-built template that you just need to fill in with
- the information you ask for. If you need to implement a tag that is not supported by Tag Manager, you can use a custom image
- or HTML tag. When creating a custom HTML tag, you can insert dynamic content by using variables. To create a variable just
- wrap it in double braces {{my_variable}}.
- Under the Advance Settings of a tag you can set prioritization of when a tag fires. You can set it to a positive or negative
- number, higher numbers will fire before lower numbers. You can also enable a custom firing schedule so that a tag will fire
- during a specified timeframe.
- You can also set how often a tag fires, whether it is unlimited (whenever a trigger tells it to), once per event or once
- per page.
- Tags fire in response to events and triggers are what listen to these events like for submissions, button clicks, or page views.
- Every tag must have at least one trigger in order to fire.
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