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  1. Google Tag Manager is a tag management system that allows you to easily manage and update tracking codes and realted code
  2. fragments on your website or mobile app -GTM
  3.  
  4. Once you add a segment of Tag Manger code to your project, youa re able to depoly analytics and configure tag managements from
  5. a web-based user interface. You can use Tag Manager's UI to set up tracking tags, establish triggers that cause your tag to
  6. fire when certain events occur and even create variables that can be used to simplfy or automate your tag.
  7.  
  8. When using Tag Manager, none of your tag code needs to live in the code base of your project, it all stays on the Tag Manager
  9. site. This can replace manually-coded tags from Google Ads, Google Analytics or other 3rd party tags. You can also create custom
  10. tags.
  11.  
  12. You can use Workspaces to group and manage tag changes. Workspaces allow you to create multiple changes to your container (where
  13. all your tags for a project live). Team members can work on changes in different workspaces to keep from overwritting each others
  14. work and workspaces help with version control by giving you the opportunity to revert back to a previous version if needed. If
  15. a new version is created, each workspace will display a notification that the workspace is out of date and should be updated.
  16.  
  17. Tags are segments of code provided by analytics, marketing and support vendors to help you integrate products into your website
  18. or app. GTM comes with many supported tags, all of these options come with pre-built template that you just need to fill in with
  19. the information you ask for. If you need to implement a tag that is not supported by Tag Manager, you can use a custom image
  20. or HTML tag. When creating a custom HTML tag, you can insert dynamic content by using variables. To create a variable just
  21. wrap it in double braces {{my_variable}}.
  22.  
  23. Under the Advance Settings of a tag you can set prioritization of when a tag fires. You can set it to a positive or negative
  24. number, higher numbers will fire before lower numbers. You can also enable a custom firing schedule so that a tag will fire
  25. during a specified timeframe.
  26.  
  27. You can also set how often a tag fires, whether it is unlimited (whenever a trigger tells it to), once per event or once
  28. per page.
  29.  
  30. Tags fire in response to events and triggers are what listen to these events like for submissions, button clicks, or page views.
  31. Every tag must have at least one trigger in order to fire.
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