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Events of E-Retailers
As the world enters a new decade Covid-19 theater to significantly disrupt the global economic, political, and social order. Industries and institutions, both inside and outside China, are facing existential challenges. As the pandemic continues to redefine social and economic standards, Chinese business and industry leaders need to quickly adapt to developing situations, seize new trends and opportunities. , to survive and thrive when the emergency is over. The experiences of enterprises following the SARS outbreak in 2003 demonstrated exceptional innovation and possibilities could emerge out of the crisis. Therefore, E-Retailers market has recently developed strongly and gained high profits. In 2019, the top global e-commerce market will be China, with $1.935 trillion in e-commerce sales—more than three times greater than the US at No. 2 with $586.92 billion. It’s hard to fathom, but China only recently surpassed the US in e-commerce sales in 2013 for the first time. Since then, it is quickly widening the margin. On its own, China represents 54.7% of the global e-commerce market, a share nearly twice that of the next five countries combined. As China goes, so goes the global e-retailers market. Impact on commerce and economy Within the initial few days of countermeasures being enforced, it was clear that consumer behavior was going to change considerably over the course of the outbreak. It was quite rightly predicted that demand shifted away from fashion and lifestyle products and towards ‘isolation products’ such as groceries and cleaning equipment. The most apparent shift was to consumers’ dependency, on online delivery systems and In turn China’s Alibaba Group Holding Ltd. and Tennent Holdings Ltd., who dominate the domestic e-commerce market with platforms such as Taobao and JD.com Inc. Online sales of food items witnessed an increase of 26.4% over January and February compared to 20.2% in the same period in 2019. As a result, media Research claims that China’s online grocery market can expect to grow 62.9% in 2020 to 264 billion RMB compared to a 29.2% growth last Year. Observers forecast that Alibaba’s Hema and JD.com’s 7Fresh supermarkets, that offer 24/7 deliveries for online orders, will continue to battle for space within the online grocery market throughout 2020 and beyond. EX: In the first half of 2020, the COVID-19 make the E-Retailers increase in China. In the first four months of this year, China’s total retail sales of consumer goods amounted to$1, 5 trillion, a decrease of 16,2% compared with the same period last year, while sales of online retail $360 trillion, an increase 8,6%. Mingzhu Dong, chairwoman of China’s home appliances brand Greek Electric, staged a live stream session on may and made $99 million in sales At that time, on the first day of 618 Grand Promotion ID super JD’s online supermarket, saw its sales increase by 100% compared with the same promotional day last year. Not only China, on 19 march Canada fashion brand POST did a nine-hour live stream on JD live, POST sales surpassed $1.4 million on that day. China’s adoption of e-retailers infrastructure, China’s e-commerce sector is one of the most mature yet innovative in the world. There is an endless list of companies that operate predominately online in a B2C format, yet there are a few actors that dominate China’s market. Companies such as Taobao, JD.com, MTDP (Milton Diane), Pinduoduo and Tmall operate usually through ‘super apps’ and have secured huge popularity over the past decade. The AI-driven, digital delivery networks these firms have developed over the past decade have been driven by burgeoning demand for an online shopping experience. This demand has come from China’s growing middle class, who because ‘in store’ shopping infrastructure has struggled to develop alongside the rapid urbanization, are driven online. Improving the consumer experience further, integrated e-payment systems such as We Chat pays, Alipay and Octopus (used in Hong Kong) that are used in conjunction with the online giants are well designed, efficient and most importantly fully trusted by consumers. Another cultural difference worth noting is that for much of China’s population the smartphone is primarily seen as a transitional device enabling you to use social media and consume goods. Due to lack of market access and poor distribution the a to the same extent as in the West. Therefore, the adoption of smartphones and the associated integrated technology has happened both quickly and comprehensively. Coronavirus highlighted that China’s social online norms differ and its propensity to adapt quickly to rely on online delivery systems to survive was much quicker than populations in the West. The SARS outbreak in 2003 is largely accredited with accelerating the adoption of e-commerce throughout China as it was seen as the most efficient way to ensure deliveries of goods whilst reducing the risk of spreading disease. This has consequently led to customers being very comfortable with operating within an online market space where people are less predisposed to revert back to traditional bricks-and-mortar shopping norms. Innovation in a crisis With large swathes of China’s population under lockdown, firms were forced to formulate crisis responses. The challenge faced was to meet the surge in demand for specific sets of essential products bought through China’s B2C and B2B e-commerce platforms. Such products included remote meeting services, social media, food and drink, hygiene products and health insurance. The use of social media has been prevalent among st retail companies as they try to reach customers online after being forced to close down stores. Lin Qingxuan cosmetic company was forced to close 40% of stores nationwide but quickly redeployed more than 100 beauty advisors from those closed stores to become online influencers. By doing this they were able to leverage digital tools, such as the ‘super app’ We Chat, to drive online sales. In Wuhan, the company had to shut down all its stores, but as a result of shifting to this particular strategy, its sales in Wuhan achieved a 200% increase in 2019’s sales. The increased flexibility of labor forces and labor sharing was another innovation that occurred relatively quickly. To limit the damage inflicted by a sharp loss of revenue companies underwent a reallocation of staff to different departments where they could still add value, such as in post-recovery plan and in design new content or products. Some even shared labor with other companies. For example, Alibaba’s ‘new retail’ supermarket chain Hema which was in need of extra staff due to pressured delivery services received workers from businesses that undergone such streamlining, such as hotels and cinema chains. Other companies that follow a similar O2O model, including Elene, Meituan, and JD’s 7Fresh soon borrowed needed labor from restaurants. This has enabled them to cope far better with the surge of online purchases. The grocery segment in the market is expected to expand at a rapid CAGR of 13.1% over the forecast period. The demand for online grocery is rising in the current COVID-19 pandemic owing to ease of shopping from home and contactless purchase which is expected to have a lasting effect leading to a permanent behavioral shift towards digital purchases For instance, in May 2019, the e-commece platform Shopify acquired a New York-based wholesale best selling platform called “Handshake” to expand its service and product portfolio. Furthermore, in March 2020, IKEA partnered with Alibaba to open IKEA’s virtual store on Alibaba e-commerce platform called Tmall, which will help in reaching customers in China. The companies are engaged in partnerships, mergers, and acquisitions, aiming to strengthen their product portfolio, improve its reach with a better chain across the countries and regions. For instance, In June 2018, IKEA partnered with Adidas, Lego, and Sonos to expand its product portfolio. Also, in May 2018, Wal-Mart acquired Flipkart to expand its reach in the market, while maintaining the Flipkart brand to remain distinct from that of Wal-Mart. Furthermore, in December 2018, Wal-Mart entered into a partnership with Wal-Mart under its revamping strategy to open its first e-commerce store in Japan. The company is strengthening its market position while competing on a global level with giants such as Alibaba and Amazon. JD has announced plans to build 185 unmanned airports in southwest China to use for delivery. Alibaba, meanwhile, is in the process of scaling it "Rural Taobao" platform, including a recent $716 million investment in Huitongda, an eight-year-old rural-focused platform with 80,000 member stores in 18 provincial locations. As Alibaba and JD seek to reach this next wave of e-retailers customers, they are developing the necessary infrastructure as part of complex logistical network that fits well with the government's goals. In addition to the strong development of the Chinese market, there are the US with Amazon continues to grow its US e-commerce sales at above-average rates. At the same time, Amazon is facing stiffer competition from multichannel retail giant Walmart—which will increase its share from 4.0% to 4.7% year over year—in addition to hundreds of insurgent digitally native direct-to-consumer (D2C) brands and Vietnam with Shopee VN is the ranked in the e-retailers followed by Tiki, Sendo, thegioididong and Lazada. At the same time, there are Robin.vn, Adayroi, Lotte.vn… also stopped operating on E-Commerce. On twitter, consumer experience with delays in delivery at Christmas and confusion over the information available on websites associated to order processing and shipping times have contributed to feedback backlash
In US
‘Amazon.com Inc on Monday said it would hire 100,000 warehouse and delivery workers in the United States to deal with a surge in online orders, as many consumers have turned to the web to meet their needs during the coronavirus outbreak. With shoppers clearing out shelves in fear of quarantines or product shortages, retailers are racing to keep food and hygienic items in stock and have employees on hand for in-store work or delivery. Like Amazon, U.S. supermarket chains Albertsons, Kroger and Raley’s have sought new hires to staff busy sections and fulfill online orders. They are turning to people in the restaurant, travel and entertainment businesses who are suddenly looking for work because of the coronavirus.  "We want those people to know we welcome them on our teams until things return to normal and their past employer is able to bring them back," Amazon said in a blog post. Major shipper United Parcel Service Inc said its trucking and air deliveries were still on despite growing government restrictions on commercial activities. It said Monday it was meeting demand with its existing workforce. The coronavirus, which has led to more than 7,100 deaths globally and prompted mass lockdowns of people, has also led to items being out of stock on Amazon and some deliveries taking longer than usual. Amazon’s headcount fluctuates seasonally, recently peaking for the holiday quarter at 798,000 full and part-time workers. It was not immediately clear how many people Amazon would employ after it hires 100,000 more. To draw new employees, Amazon said it would add $2 to its minimum $15 per hour to U.S. workers’ wages through April. The extra pay for hourly employees in North America and Europe is expected to cost more than $350 million, Amazon said. Meanwhile, other retailers facing long queues are making pitches for talent, too. It was not clear if there would be any impact on delivery operations from new government restrictions. In the San Francisco Bay Area on Monday, officials said people must stay at home except for some essential purposes, such as work for “businesses that ship or deliver groceries, food, goods or services directly to residences.” An Amazon spokeswoman did not immediately return a request for comment on the San Francisco order.’- from  the World Economics Forum newspaper.