ga4_eec | begin_checkout

window.dataLayer = window.dataLayer || [];
window.dataLayer.push({
  event: 'begin_checkout',              // name of the event. In this case, it always must be begin_checkout
  ecommerce: {
    items: [{                           // an array with all products (that were in a cart when the checkout began)
      item_name: 'MARLBORO RED SUMMIT',           // insert an actual product name
      item_id: 'MLB1985',              // insert an actual product ID
      price: '325.00',                   // insert an actual product price. Number or a string. Don't include currency code
      item_brand: 'Marlboro',            // insert an actual product price
      item_variant: 'RED SUMMIT',             // insert an actual product variant
      quantity: '1'                     // product quantity in the cart
    },{
      item_name: 'JUMBO PACK PHILIP MORRIS MIX&MATCH',
      item_id: 'PMI_JUM_PACK2938',
      price: '540.00',
      item_brand: 'Philip Morris',
      item_variant: 'JUMBO PACK',
      quantity: '1'
    }]
  }
});