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- Anyone with Ahrefs can help me?
- I need way to get ahrefs data for 2 websites.. anyone can help me?
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- Even if you implement one or two of these hidden gems, you are sure to be the superstar of the office this week.
- To give you a hand, here are seven hidden PPC features you need to know about in Google Ads, Microsoft Ads, and complementary products.
- 1. Product Audiences for Search
- In Microsoft Ads, advertisers can get remarketing lists for products that allow you to target searchers based on the exact product IDs they interacted with
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- It’s important to define the tone of the community early on. Create a document outlining what kind of community you wish to build.
- The tone of the community can then be encouraged in a Terms of Service, which outlines what members can or cannot say in exchange for the privilege of being
- a member of the community.
- Changing the Tone of a Community is Nearly Impossible
- Many forum admins make the mistake early on of taking a hands-off approach in order to grow the community.
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- Anyone who’s read Lord of the Flies knows what happens next: The members turn the community into a dystopian nightmare no advertiser would want to touch.
- Once rudeness and casual cruelty enters the community’s DNA it is next to impossible to rein it back in. Attempting to do so generally sparks a rebellion
- that almost always leads to the founding of competing communities.
- While those communities eventually burn out the original community is sometimes left limping along.
- Moderation Means Service
- Without proper training, some moderators tend to heavy handed moderating. It’s a quirk of human nature that I’ve observed many times.
- I’ve always advised my moderators that they are not policing the community. They are serving the community. Their role is that of a servant, not of a
- police.
- As a moderator it is their role to encourage community, good vibes, encourage discussion and upholding the terms of service.
- Moderation with a Light Touch
- Community members take offense at being moderated. Editing a member’s post or deleting it altogether should be viewed as an action of last resort.
- Ideally, the terms of service and moderator behavior should be steering how members behave in a community.
- Depending on the tone of your community and what you want it to be, minor infractions should be dealt with in a polite manner by private message. This way
- one can avoid embarrassing a member.
- Communities Should be Fun
- Most of all, a community should be fun. The word community is defined as a feeling of fellowship with others who share the same interests. And the word
- fellowship is defined as friendly association with others.
- In general, the moderation policies of a community should encourage those qualities of fellowship in order to ensure a good experience for the members.
- And if the goal of the community is to earn advertising revenue, then a community founded on fellowship makes it a better place for advertising, as no
- business wishes to advertise on a community that allows racism and other foul commentary, and Google AdSense may disable ads on pages that feature negative
- commentary.
- To recap, respect your community members, encourage the moderators to lead by example and have a plan in place for cultivating the kind of community you
- wish to create.
- Understanding BERT’s Implications on Paid Search
- Smart recommendations to make Google Ads profitable
- Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by
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- By now, you have probably heard of Google’s most recent update. BERT, affecting 10% of U.S. English searches is one of the largest algorithm changes in a
- while.
- So far, the analysis of BERT’s implications has entailed impact on natural search and strategy for organic search result optimizations.
- But if BERT is an organic algorithm change, does it mean that only SEO should be considered?
- Don’t forget to also think about what BERT means for your paid search approach.
- While in its updates, Google does not mention advertising, focusing solely on organic search is short-sighted.
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