SandroBabic

GA4 EC - Mare Tours - begin_checkout

Aug 19th, 2023 (edited)
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  1. window.dataLayer = window.dataLayer || [];
  2. window.dataLayer.push({
  3.   event: 'begin_checkout',              // name of the event. In this case, it always must be begin_checkout
  4.   ecommerce: {                         
  5.     items: [{                           // an array with all products (that were in a cart when the checkout began)
  6.       item_name: 'Blue Cave',           // insert an actual trip name
  7.       item_id: 'trip1',             // insert an actual trip ID
  8.       price: '250.00',                  // insert an actual trip price. Number or a string. Don't include currency code
  9.       item_category: 'Sea & Boat',          // insert an actual trip top-level category
  10.       trip_location: 'Krk',        // insert a trip location
  11.       quantity: '1'                     // product quantity of how many products were added to a wishlist, usually always 1
  12.     }]
  13.   }
  14. });
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