def sifr options
    parameters = {
      'sSelector' => options[:selector],
      'sFlashSrc' => "/flash/#{options[:font]}.swf",
      'sColor' => '#' + (options[:color] || '000'),
      'sLinkColor' => '#' + (options[:link_color] || options[:color] || '000'),
      'sHoverColor' => '#' + (options[:hover_color] || options[:color] || '000'),
      'sBgColor' => '#' + (options[:background_color] || 'FFF'),
      'sFlashVars' => (options[:flash_vars] || []).join('&'),
      'sCase' => options[:case],
      'sWmode' => options[:wmode] || 'transparent'
    }

    return <<-ENDOFSTRING
    <script type="text/javascript" charset="utf-8">
      if(typeof sIFR == "function"){
          sIFR.replaceElement(named(#{parameters.to_json}));
      };
    </script>
    ENDOFSTRING
  end