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How do you set yourself apart from other hosts?

Sep 13th, 2019
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  1. How do you set yourself apart from other hosts?
  2. Ever since I have joined, I have really been thinking about purchasing a Reseller package and making my own hosting site. The problem is, it seems like most hosts out there basically the same, with only differences in prices and amount of space and storage, how could I set myself apart?
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  17. I assume that the quality of your technical support and your response time will make a big difference to your clients. I am actually wondering what I will do once I have more and more clients. I am sure I will need to hire my first tech support engineer but I don't know where to find a good one.
  18. Thoughts?
  19.  
  20. Don't: Set yourself apart to your customers, and sooner or later they'll tell someone about you.
  21. As for getting your first clients & growing: That's the quarrelsome bit. Best of luck with your pursuits regardless!
  22. David
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  26. Another way to differentiate is getting a premium website name(.com) for branding, it should be easy to remember, meaningful, related to your business and professional looking/sounding.
  27.  
  28. Your name is the first thing a potential customer will see and it could be used as deciding factor for new customers.
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  30. For example, if your selling hosting service, it might be good idea to have "host", "hosting" or maybe "web" in the name. Like HostHawk.com, MilesWeb.com, KnownHost.com, <<snipped>> etc...
  31.  
  32. Well one way would be -- You can start providing features that most common hosts don't provide
  33.  
  34. like High availability, Horizontal scalability etc
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  40. Personally I think in the early days you should target a local audience & focus on incredible customer support. Just enough to start word of mouth sales & referrals.
  41.  
  42. Also offering something unique that the other hosts don't. It's quite difficult these days though & very saturated.
  43.  
  44. Jack up your prices and offer free web design or SEO.
  45.  
  46. Thank you all for replies. I will apply your advices.
  47.  
  48. Providing top notch customer service/support is typically key to succeeding in the hosting industry -- this leads to happy clients, which typically automatically leads to referrals and drives revenue
  49.  
  50. Do more of competing against yourself first and foremost. Keep iterating and improving. Listen. I hardly see any day that passes by without knobs needing tightening. The time horizon to go from zero to great is several years. You won't be able to make this happen overnight. So take the time to learn and listen. That's how your set yourself apart.
  51.  
  52. Cheers
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  58. Thank you all for replies. I will apply your advices.
  59. Make sure to put some good business plan first.
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  64. if you want total honestly specs mean very little in the grand scheme of things customer loyalty is king how does one get customer loyalty? Stellar support and you get stellar support put client satisfaction above all else. beyond that consider offering services unique to your host and your skill set whatever that may be i hope that helps?
  65. Branden Tobin - Customer Relations Forward Web
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  69. All great advice, but...
  70.  
  71. Quote Originally Posted by David View Post
  72. Don't: Set yourself apart to your customers, and sooner or later they'll tell someone about you.
  73. ..I personally like this one (and of course a business plan).
  74.  
  75.  
  76. Once you create a service that your customers like, they will stick with you and bring others along, but as said, it's not an overnight process. Don't try to be the big dogs, while trying to be the big dogs, meaning, watch what a reputable company offers their customers, and how those customers are treated, and then do the same on a local level. Do not compete on price. Your business plan will tell you what prices you're going to work with, and customers who understand business, and like having a good nights sleep will pay for quality.
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