valeur_dict_brut = {'Authenticity':'genuine, authentic, original, homemade, DIY, craft, typical',
                    'Adventure':'exotic, explore, thrill',
                    "Community":'neighbor, community, local, regional',
                    'Creativity':'art, creativity, decoration, paintings, design, ornament, accessories, furniture',
                    'Cool':'cool, fun, trendy, hip, hype, laidback, chill , avant garde',
                    'Fairness':"value for money, cheap, expensive, price, steal, reasonable, bargain, competitive, economical",
                    'Friendliness':'affable, affectionate, amiable, amicable, attentive cordial familiar receptive kind, smile, Welcome, hospitable, hospitality, thoughtful, considerate, kind-hearted, smile, hearty, friendly',
                    "Inner Harmony":"spirituality, faith, meditate, calm, stress, harmony, detox",
                    "instantaneity":"Speed, Quick, fast, immediate, snappy, prompt, swift, rapid, Slow, late",
                    "love":"Romantic, wife, wedding, honeymoon, glamor, glamour",
                    "Indulgement":"Treat, comfort, cosy, bubble, relax, delicious, yummy,  pleasure",
                    "Safety":"Safe, secure, protect, guard, danger, unsafe",
                    "service": "service, Competency, Professional, helpful, Knowledge, respect, assist, personalised",
                    "Status":"Leader, loyal, Gold, Silver, Platinum, Valued, rewarded, reward, superior, upgrade, success, luxury",
                    "Trustworthiness":"Trust Honest, Dishonest, trustful, transparent, responsibility"}