article #2. It's for WillerTime - a new managed account client.

This particular request is a one off. It's about their sweepstakes program - you'll find details about it in my note.

You'll see the client's note - important - which highlights why the article.

Now, this should guide the direction and framing for the piece...everything should flow from this.

And of course, we'll strive to align with our news article standards and requirements.

I've tried to get all the info I could about this --- now it's up to you to figure out the framing and narrative flow for this.

Anchor the piece around the previous giveaway --- use a neutral journalistic tone to show it is real and the cars are actually delivered to winners...

...highlight that new giveaway is already underway - discuss what is on offer and how anyone can enter - mention the 10x bonus... but should be careful not to make it overly salesy hypey or promotional. still maintain neutral, journalistic reporting voice/tone

Once this is covered, I'd like us to talk about the company proper - should be the last couple of the paragraph - like towards the concluding part of the piece.

I've tried to provided all the details for this - the info about the giveaways, target audience, what the company is about -and their flagship product

So, handing off here. I trust you and relying on you to get this one.

Ready? See the note below.

----------------------------------------
Note: WillerTime

Their sweepstakes program.

Drawing sept 7

10x bonus entries

win the built 690HP z06 plus $15,000 cash

past winners

Client's note: The purpose is for legitimacy and proof if people re search

My thoughts on this one: So this particular request is to build credibility. The shop has a sweepstakes program. The last one was in July and the winner won a Took home the 1988 Mustang GT 5.0 Foxbody plus $10,000 Cash. Drawn July 4, 2026.

Based on the client's note, they want us to build the article around the old sweepstakes - so when anyone searches if the giveaway is real, they'll find articles covering it - and showing that it is real - why also highlighting that a new one is underway.

Does this make sense?

Now, we need to figure out a way to do this without being promotional or salesy

Think we can pull this off?

By the way, this is for a new managed account we'll be writing for.

Details about the old giveaway:

Past Winners
Cars We Have Already Handed Over
Every WillerTime giveaway ends with a real person and a real set of keys. Here is the record.

Giveaway Closed
The FRATBOY giveaway is finished. Entries are closed, the drawing was held, and the car is gone. This page stays up as the receipt.

Mike M. with the 1988 Mustang GT 5.0 Foxbody he wonMike M. · Washington
FRATBOY
Mike M.
Took home the 1988 Mustang GT 5.0 Foxbody plus $10,000 Cash. Drawn July 4, 2026.

Winner
Mike M.
Home State
Washington
Grand Prize
1988 Mustang GT 5.0 Foxbody
Cash
$10,000 Cash
Drawn
July 4, 2026
Status
Delivered

Details about the ongoing Pursuit giveaway:

2017 Corvette Z06 Pursuit giveaway car
WillerTime Sweepstakes
10X Bonus Live
10X Bonus Entries Live
Win Pursuit
A 2017 Corvette Z06 3LZ coupe with 43,000 original miles and one owner, running a full bolt-on build that takes the supercharged LT4 to roughly 690 horsepower. Plus $15,000 cash. Every ticket tier and AllJack order counts as 10X entries until the Sept 7 drawing.

10X
Bonus Entries / Order
$15,000
Cash On Top
690HP
Built Power
Sept 7
Final Drawing
Claim 10X Entries
→
2017 Corvette Z06 side viewProfile
Corvette Z06 engine bay detailLT4 Engine Bay
Corvette Z06 rear viewRear Quarter
01
Supercharged Heart
LT4 6.2L supercharged V8
650 HP at the crank from factory
Griptec 2.30" pulley kit
Upgraded heat exchanger
Enter to win →
02
Built To Breathe
Kooks long tube headers
Corsa air intake kit
Custom ECU tune
Roughly 690 HP built
Enter to win →
03
Collector Spec
3LZ top-tier coupe
One owner, 43K original miles
8-speed automatic
Clean title

Pick Your Entry Pack
Every pack below is stacked 10X while the bonus is live.

So how do you enter?

tiered entry points - 4

burnout
launch control
redline
alljack detail spray

all with 10x bonus

What to know:

The Corvette rolls out within 2 to 3 weeks and runs through September. Each new car is a fresh content angle. Write about giveaways as a trust and brand signal.

Target Audience
The reader is a car owner who takes pride in how their vehicle looks but finds the current market frustrating. Too many products, unnecessary additives, and no clear single solution. Most arriving through organic content will be at one of two points.


What the company is about:

Willertime is a car care brand in the automotive detailing industry. The business was founded by Matt Willer and is currently in its early growth stage, operating primarily through its e-commerce store

Our first product, ALL JACK, came from a frustration we think most people share: needing five different bottles to do basic car care — and still not being happy with the result.Some products streak.Some feel greasy.Some smell like a science experiment.Most never tell you what’s actually inside.So we made a decision early on:If we wouldn’t use it ourselves, we wouldn’t sell it.

More info about the product:

Multi-surface detail spray at $39.99 that works on paint, dashboard, vinyl, rubber, glass, and metal. Does not work on leather or suede. Replaces 8 to 10 separate products. No dyes, no scents, no unnecessary additives.

Announcement

WillerTime confirms completion of previous sweepstakes after winner receives Mustang and cash.