Create a Marketing Plan for the next 3 Years
1)	Executive summary – Overview of the situation
2)	SWOT [Strengths, Weakness, Oppty, Threats] they face, internal and external.
3)	Your recommendations – What should they do in terms of the 4 P’s and why? Consider the following:
a.	Start with understanding customer needs/wants into the future – are they changing? How so?
b.	Should they target new customer groups?
c.	Should they diversify or specialize?
d.	Use SWOT to convert opportunities to actions and mitigate threats
e.	Anticipate what competition will do over this same time frame