freddy's thoughts on branding

First thing that I want people to think: “He’s one of the good guys.”

Heroic, iconic, meaningful.
Not rat-themed.

Connotations like these (in order from best to worst):
Prestige
Artifice
Stratagem
Auspice(s)
Guidance
Behest
Intrigue
Illusion
Precept

Other names/capes I like:
Eidolon
Valiant
Cantus Aureus
Dauntless