Nintendo is the Dumb

Okay, so basically (as far as I understand it), Nintendo wants to take a cut of the advertising revenue of game footage uploaded to YouTube. Basically, 30-40% depending on the situation. They also want content approval on videos, pretty much. And they're framing this as a good thing.

The problem is that:
- The policy makes no distinction between let's play videos that are basically just people playing the games, and valid fair usage of footage, like reviews and criticism.
- The content approval factor makes it a risk for anyone to produce footage of a Nintendo game, knowing that if they don't play ball, Nintendo could shut them down (and Youtube could kill their channel for violations), and that they could produce videos that Nintendo could shut down before ever releasing. This disincentivizes anyone from making videos of Nintendo games.

Mind you, that Jeff Gerstmann of Giant Bomb has already said that he probably wouldn't make any Nintendo videos for YouTube: https://twitter.com/jeffgerstmann/status/560868608952127490

This is especially ridiculous when many other publishers and developers are completely okay with channels uploading footage of their games in whatever form. Why? Because YouTube video drives sales. And if I'm a YouTuber, am I going to risk uploading content of Nintendo games where either I'm getting 60 cents on the dollar for the videos I make if Nintendo approves them, or am I going to make a video of a game that the developer has explicitly said "Go ahead and do it, keep 100% of the revenue, just credit us and link back to the game so we can make those boffo sales from you doing video of our game?"

Of course they're not going to make the Nintendo videos.

In short, Nintendo is shooting themselves in the foot by ensuring that influential content creators don't create content of their games, and instead do so for competing products.