$('input[id^=ckNow_]').each(function(){
$(this).bind('click',function(){
if($(this).prop('checked'))
{

<div id="product_<?php echo $i;?>" name="product_<?php echo $i;?>">
<?php echo $service->PRODUCT; ?>
<input id="hsprice_<?php echo $i;?>" name="hsprice_<?php echo $i;?>" type="hidden" value="<?php echo floatval($service->PRICE+$service->TRAVEL);?>">
</input>
<label class="addremove">Add/Remove
<input type="checkbox" class="hideme" id="ckNow_<?php echo $i;?>"  name="ckNow[<?php echo $i;?>]"></input>
</label>
</div>

var service = '#product_'+$(this).attr("id").split("_");
$('#lblServiceName').append($('service').attr('id'));

<p class="alignleft" id="lblServiceName"></p>