I've now read the piece.  In it, King starts by saying that it will really take me 20 minutes; but I looked and it has been ten minutes on the dot.

I'll now summarize what I've learned.  Here are King's main points.  (He introduces it with a heartwarming story about his first newspaper gig, and an editor who crossed out all his extra words, the stuff he wrote.)

1.  you have to be talented.  Writing is useless if there's nothing left after you've taken all the extra out.  But rejection is okay: six rejections are okay.  So are sixty.  Six hundred is pushing it.  Six *thousand* rejections and you can give up on the startup scene.  Er, I mean writing.  And you'll know when you're getting closer, too.  You'll receive notes back.  Personal phone calls.

2.  Be neat.

3.  Be self-critical.  If you're not reverting commits you're not committing enough.  Er, drafts.  if you're not marking up drafts of your writing you're not doing it right.

4.  Get to the point and remove every extraneous file.  I mean word.  Cut the words out.

5.  Never look at reference materials while writing, or you'll lose your train of thought!  Just put in a dummy function.  You can look it up later.  That dummy code will still be there.

6.  Know the markets.  You wouldn't publish a link to closed source iOS app on Github, would you?  But I've seen people doing that.

7.  Write to entertain.  Like I'm doing.  You can write serious things, but if you want to preach get a blog.

8.  Ask yourself: am I having fun?  If the answer is anything other than "I don't even remember what fun is" your startup is in good shape.  You don't always have to have fun.

9.  How to evaluate criticism.  This is a good one: show your work to ten people.  Listen carefully.  If everyone is telling you your thing sucks, and everyone is giving you a different reason, that's okay.  People suck and you can ignore all of them.  However, if they start mentioning the *same* reason, then you know what to change.  It doesn't matter if you're attached to it: change it.

10.  Observe protocol.  Pitch decks and all that.  Get introductions.

11.  Salespeople?  Forget it.  They won't care about you or work for you on commission until you're big enough to steal from.  Sell your product yourself.

12.  If it's bad, kill it.

That's it.  And this only took me ten minutes to write.  Now let me edit for 5.