- (NSString*)urlencode:(NSString*)str
{
    return (NSString*)CFBridgingRelease(CFURLCreateStringByAddingPercentEscapes(
        NULL,
        (__bridge CFStringRef) str,
        NULL,
        CFSTR("+/"),
        kCFStringEncodingUTF8));
}

NSString *rawText = @"One Broadway, Cambridge, MA";
NSString *encodedText = [rawText stringByAddingPercentEscapesUsingEncoding:NSUTF8StringEncoding];
NSLog(@"Encoded text: %@", encodedText);
NSString *decodedText = [encodedText stringByReplacingPercentEscapesUsingEncoding:NSUTF8StringEncoding];
NSLog(@"Original text: %@", decodedText);

Encoded text: One%20Broadway,%20Cambridge,%20MA

Original text: One Broadway, Cambridge, MA