Artisan

// Staff aditional post types
add_action( 'init', 'staff_register');
function staff_register() {

    $labels = array(
        'name' => _x('Staff', 'post type general name'),
        'singular_name' => _x('Staff Member', 'post type singular name'),
        'add_new' => _x('Add New', 'Staff Member'),
        'add_new_item' => __('Add New Staff Member'),
        'edit_item' => __('Edit Staff Member'),
        'new_item' => __('New Staff Member'),
        'view_item' => __('View Staff Member'),
        'search_items' => __('Search Staff Members'),
        'not_found' =>  __('Staff Member Not Found'),
        'not_found_in_trash' => __('Nothing found in Trash'),
        'parent_item_colon' => ''
    );

    $args = array(
        'labels' => $labels,
        'public' => true,
        'publicly_queryable' => true,
        'show_ui' => true,
        'query_var' => true,
        //'menu_icon' => get_stylesheet_directory_uri() . '/article16.png',
        'rewrite' => true,
        'capability_type' => 'post',
        'hierarchical' => false,
        'menu_position' => 4,
        'supports' => array('title','editor','thumbnail')
      );

    register_post_type( 'staff' , $args );
}