GTA release script

#!/usr/bin/env python
# -*- coding: utf-8 -*-

import feedparser
import time
import requests

import smtplib
from email.mime.text import MIMEText

from_email = "User <from@user.com>"
to_email = "to@user.com"
smtp_host = "smtp.server.com"
smtp_user = "smtp_username"
smtp_pass = "smtp_password"

sms_number = "sms_number"
sms_password = "secret_token"

search_words = ['GTA',
                'grand theft auto']

previously_added = []

if __name__ == "__main__":
    print "Script is running..."
    while True:
        feed = feedparser.parse("http://rss.url.com/")

        for item in feed['entries']:
            for search_word in search_words:
                if search_word.lower() in item['title'].lower():
                    if item['title'].lower() not in previously_added:
                        previously_added.append(item['title'].lower())
                        print item['title']
                        try:
                            payload = {'password': sms_password, 'phone': sms_number, 'text': item['title']}
                            r = requests.get('http://127.0.0.1:9090/sendsms', params=payload)
                        except Exception:
                            pass

                        try:
                            s = smtplib.SMTP_SSL(smtp_host)
                            s.login(smtp_user, smtp_pass)

                            msg = MIMEText("The following release has been uploaded:\n"
                                           "%s\n\n"
                                           "Enjoy." % item['title'])
                            msg['Subject'] = 'Release: %s' % item['title'].encode('utf8')
                            msg['From'] = from_email
                            msg['To'] = to_email

                            s.sendmail(from_email, to_email, msg.as_string())
                            s.quit()
                        except Exception:
                            pass

        time.sleep(300)