Linker WTF?

[root@0] [/] cd /opt/vc/bin
[root@0] [/opt/vc/bin] ./vcgencmd
./vcgencmd: error while loading shared libraries: libvcos.so: cannot open shared object file: No such file or directory
[root@0] [/opt/vc/bin] ldd vcgencmd
	libvcos.so => not found
	libvchiq_arm.so => not found
	libpthread.so.0 => /lib/libpthread.so.0 (0xb6f4f000)
	libdl.so.2 => /lib/libdl.so.2 (0xb6f44000)
	librt.so.1 => /lib/librt.so.1 (0xb6f35000)
	libc.so.6 => /lib/libc.so.6 (0xb6e03000)
	/lib/ld-linux-armhf.so.3 (0xb6f6e000)
[root@0] [/opt/vc/bin] ldconfig -v | grep vcos
	libvcos.so -> libvcos.so
[root@0] [/opt/vc/bin] rm /etc/ld.so.cache
[root@0] [/opt/vc/bin] ldconfig -v | grep vcos
	libvcos.so -> libvcos.so
[root@0] [/opt/vc/bin] LD_LIBRARY_PATH=/opt/vc/lib ./vcgencmd measure_temp
temp=50.8'C
[root@0] [/opt/vc/bin] cat /etc/ld.so.conf
/opt/vc/lib
[root@0] [/opt/vc/bin] ldconfig -p | grep vcos
	libvcos.so (libc6) => /opt/vc/lib/libvcos.so
[root@0] [/opt/vc/bin] LD_DEBUG=libs ./vcgencmd
       522:	find library=libvcos.so [0]; searching
       522:	 search cache=/etc/ld.so.cache
       522:	 search path=/lib/tls/v6l/vfp:/lib/tls/v6l:/lib/tls/vfp:/lib/tls:/lib/v6l/vfp:/lib/v6l:/lib/vfp:/lib:/usr/lib/tls/v6l/vfp:/usr/lib/tls/v6l:/usr/lib/tls/vfp:/usr/lib/tls:/usr/lib/v6l/vfp:/usr/lib/v6l:/usr/lib/vfp:/usr/lib		(system search path)
       522:	  trying file=/lib/tls/v6l/vfp/libvcos.so
       522:	  trying file=/lib/tls/v6l/libvcos.so
       522:	  trying file=/lib/tls/vfp/libvcos.so
       522:	  trying file=/lib/tls/libvcos.so
       522:	  trying file=/lib/v6l/vfp/libvcos.so
       522:	  trying file=/lib/v6l/libvcos.so
       522:	  trying file=/lib/vfp/libvcos.so
       522:	  trying file=/lib/libvcos.so
       522:	  trying file=/usr/lib/tls/v6l/vfp/libvcos.so
       522:	  trying file=/usr/lib/tls/v6l/libvcos.so
       522:	  trying file=/usr/lib/tls/vfp/libvcos.so
       522:	  trying file=/usr/lib/tls/libvcos.so
       522:	  trying file=/usr/lib/v6l/vfp/libvcos.so
       522:	  trying file=/usr/lib/v6l/libvcos.so
       522:	  trying file=/usr/lib/vfp/libvcos.so
       522:	  trying file=/usr/lib/libvcos.so
       522:
./vcgencmd: error while loading shared libraries: libvcos.so: cannot open shared object file: No such file or directory