I wanted to make sure you saw the announcement today about the launch of Backdoor, a free new iOS app allowing users to anonymously message and communicate with their friends.  Even though it is anonymous, it is not a one-sided experience, as the recipient can redeem “clues” to find out more about who is messaging to them and as they try to figure out their identity.
Backdoor was created and designed by Daniel Singer, the 13 year-old tech “wunderkind” behind YouTell.com, a popular, free web site that allows users to post questions and receive answers and feedback anonymously from their friends, family and co-workers. The app has a US patent and three additional pending patents relating to “anonymous communications between users."
Backdoor is available on the App Store at: https://itunes.apple.com/us/app/backdoor/id659951602?ls=1&mt=8
If you have any questions, or would like to speak with Daniel Singer, please let me know.  Thanks!
Glenn Mandel
Escalate Communications
704-301-3476
glenn@escalatecommunications.com

“Backdoor” App Brings New Experience in Messaging to iOS
Bringing “total messaging freedom” to mobile devices,
recipients can try to figure out who anonymously messaged them via in-app “clues”

Los Angeles, CA, July 24, 2013 – Curiosity is the emotion that drives us and moves us to new things.  Paired with curiosity is discovery.  Backdoor is a new app that launched today that is all about discovery by allowing users to anonymously message and communicate with their friends. Even though it is anonymous, it is not a one-sided experience, as the recipient can redeem “clues” to find out more about who is messaging to them and as they try to figure out their identity.
A “half-anonymous” messaging application, with patented technology, Backdoor provides a easy, playful and intimate way for people to communicate with each other. It introduces a new dynamic to traditional messaging, while allowing users to still have the familiarity of popular messaging apps. Backdoor allows friends to communicate, in a fun, new way, while interacting with their Facebook and Google Plus friends.  If a user can not determine their “secret messenger” with the available clues, they can secure additional clues via an in-app purchase.
Backdoor is available on the App Store at: https://itunes.apple.com/us/app/backdoor/id659951602?ls=1&mt=8
Backdoor was created and designed by Daniel Singer, the 13 year-old tech “wunderkind” behind YouTell.com, a popular, free web site that allows users to post questions and receive answers and feedback anonymously from their friends, family and co-workers. Backdoor was created to address the growing need for people to have a place to have a conversation, share personal thoughts and feelings with their friends, without the need to disclose their identity. The app has a US patent and three additional pending patents relating to “anonymous communications between users."
“I created Backdoor to allow people to interact with a different chat dynamic that allows for a totally new way to communicate and share experiences with friends. I feel that when you remove a key component of a conversation, like identity, you can come up with some pretty cool results which last for a lifetime,” said Daniel Singer, creator of Backdoor. “When you send a message on Backdoor you are not just sending a message but you are creating a moment, an experience, a new discovery, not just for you but for the other person. You both engage with a radically different focus, but yet communicate on the same medium with the same content. I think that in of itself is truly extraordinary and can put a new spin on how people communicate.”
Backdoor is now available for iPhone and iPod Touch. There are plans to launch versions for iPad and Android in the near future
Daniel's Crunch Base profile can be viewed at: http://www.crunchbase.com/person/daniel-singer
For more information:
Glenn Mandel
Escalate Communications
704-321-0351
glenn@escalatecommunications.com