<div class="button">Click Me</div>

<div class="to_change"></div>

$(function(){

var button = $('.button')
var to_change = $('.to_change');

$(window).on('custom_trigger', function(){
    button.trigger('click');
})

//when the button is clicked, run the animation
button.click(function(){

    to_change.html('new div text')
    .fadeIn({duration: 2000, queue: 'performance'})
    .delay(5000, 'performance')
    .fadeOut({duration: 2000, queue: 'performance'})
    .queue('performance', function(next){
        console.log('performance done');
        $(window).trigger('custom_trigger');
        next();
    })
    .dequeue('performance')

    })
})