jqzoom in fancybox

$.fancybox({
    scrolling: 'no',
    content: '<a id="zoom" href="small-img.png">'
            +'<img class="zoom-img" src="big-img.png"></img>'
            +'</a>',
    onComplete: function() {
            $('#zoom').jqzoom({
                zoomType: 'innerzoom',
                title: false,
                lens: false,
                showEffect: 'fadein',
                hideEffect: 'fadeout'
            })
    }
});