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  155.                                         16 hours ago                                                                                                            </div>
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  176. <span class="STtranscriptContent" name="300" id="STtranscriptContent1">How will you gauge the success of Plus?<br><br></span><span class="STtranscriptContent" name="3630" id="STtranscriptContent2">Well its been out for a week. </span><span class="STtranscriptContent" name="5560" id="STtranscriptContent3">So, the initial indications are quite positive.  </span><span class="STtranscriptContent" name="9580" id="STtranscriptContent4">They would be an infinite number </span><span class="STtranscriptContent" name="11550" id="STtranscriptContent5">of people are unhappy because they don't have their invitations. <br><br></span><span class="STtranscriptContent" name="14060" id="STtranscriptContent6">Us included.<br><br></span><span class="STtranscriptContent" name="14780" id="STtranscriptContent7">Yes, I apologize. <br><br></span><span class="STtranscriptContent" name="17700" id="STtranscriptContent8">So the first </span><span class="STtranscriptContent" name="20380" id="STtranscriptContent9">week data would be an infinite </span><span class="STtranscriptContent" name="21760" id="STtranscriptContent10">amount of interest in the </span><span class="STtranscriptContent" name="22740" id="STtranscriptContent11">invitation which and we're rate </span><span class="STtranscriptContent" name="24590" id="STtranscriptContent12">limited, cause we want to </span><span class="STtranscriptContent" name="26180" id="STtranscriptContent13">scale, we want to learn how to scale the systems, is that right?  </span><span class="STtranscriptContent" name="29970" id="STtranscriptContent14">And if you read the reviews, people </span><span class="STtranscriptContent" name="31870" id="STtranscriptContent15">seem to understand that it's </span><span class="STtranscriptContent" name="33130" id="STtranscriptContent16">somewhat different from Facebook, which is another sort of criteria.<br><br> </span><span class="STtranscriptContent" name="39720" id="STtranscriptContent17">Well, yeah, and let me describe those. </span><span class="STtranscriptContent" name="41800" id="STtranscriptContent18">I think that those would, too.  </span><span class="STtranscriptContent" name="43380" id="STtranscriptContent19">The current inclination of the company is to invest heavily.  </span><span class="STtranscriptContent" name="48680" id="STtranscriptContent20">I want to figure </span><span class="STtranscriptContent" name="50360" id="STtranscriptContent21">out a way to say this in a way that doesn't sound weird.  </span><span class="STtranscriptContent" name="54060" id="STtranscriptContent22">We test stuff, and when </span><span class="STtranscriptContent" name="56080" id="STtranscriptContent23">it works, we put a </span><span class="STtranscriptContent" name="58290" id="STtranscriptContent24">lot more emphasis on it. So, Google </span><span class="STtranscriptContent" name="63790" id="STtranscriptContent25">Plus, all the signs are </span><span class="STtranscriptContent" name="64870" id="STtranscriptContent26">very positive so now the </span><span class="STtranscriptContent" name="66480" id="STtranscriptContent27">whole company is now ramping </span><span class="STtranscriptContent" name="67850" id="STtranscriptContent28">up on top of it. <br><br></span><span class="STtranscriptContent" name="70010" id="STtranscriptContent29">But obviously after a week, you know you don't know. </span><span class="STtranscriptContent" name="72820" id="STtranscriptContent30">There have been a couple, a </span><span class="STtranscriptContent" name="74350" id="STtranscriptContent31">couple of cases, excuse me, </span><span class="STtranscriptContent" name="75570" id="STtranscriptContent32">where there were a couple of </span><span class="STtranscriptContent" name="76500" id="STtranscriptContent33">privacy bugs which were fixed in a few days.  </span><span class="STtranscriptContent" name="78850" id="STtranscriptContent34">You know, stuff like that. </span><span class="STtranscriptContent" name="80130" id="STtranscriptContent35">Which is the purpose of why we're doing it.  </span><span class="STtranscriptContent" name="82170" id="STtranscriptContent36">It's called a closed beta for a reason.  </span><span class="STtranscriptContent" name="84580" id="STtranscriptContent37">The differences are the first.  <br><br></span><span class="STtranscriptContent" name="86650" id="STtranscriptContent38">I'll give you my opinion. <br><br></span><span class="STtranscriptContent" name="88310" id="STtranscriptContent39">So the first difference is </span><span class="STtranscriptContent" name="90900" id="STtranscriptContent40">that circles, circles are </span><span class="STtranscriptContent" name="93370" id="STtranscriptContent41">organized around the set </span><span class="STtranscriptContent" name="95450" id="STtranscriptContent42">of relationships that you in fact have in life. </span><span class="STtranscriptContent" name="99780" id="STtranscriptContent43">So, in my case I </span><span class="STtranscriptContent" name="101280" id="STtranscriptContent44">have you know, five, six, seven </span><span class="STtranscriptContent" name="103330" id="STtranscriptContent45">sort of slightly over lapping group of people.<br><br></span><span class="STtranscriptContent" name="106500" id="STtranscriptContent46">I really do behave differently </span><span class="STtranscriptContent" name="108240" id="STtranscriptContent47">with respect to information between those people.  </span><span class="STtranscriptContent" name="111890" id="STtranscriptContent48">Circles is particularly well-suited to </span><span class="STtranscriptContent" name="115050" id="STtranscriptContent49">sort of tight contact list that </span><span class="STtranscriptContent" name="116490" id="STtranscriptContent50">you have in your, on your phone. </span><span class="STtranscriptContent" name="118950" id="STtranscriptContent51">You know, the people you call all the time, that kind of stuff. </span><span class="STtranscriptContent" name="121750" id="STtranscriptContent52">Sort of the tight links </span><span class="STtranscriptContent" name="122810" id="STtranscriptContent53">problem and so that's </span><span class="STtranscriptContent" name="126000" id="STtranscriptContent54">a differentiator and people seem to like that.  <br><br></span><span class="STtranscriptContent" name="127970" id="STtranscriptContent55">They like the UI.  </span><span class="STtranscriptContent" name="128770" id="STtranscriptContent56">They like, they understand it intuitively.  </span><span class="STtranscriptContent" name="130590" id="STtranscriptContent57">It makes sense.  </span><span class="STtranscriptContent" name="133510" id="STtranscriptContent58">Circle, the other thing so </span><span class="STtranscriptContent" name="134830" id="STtranscriptContent59">far that I agree with </span><span class="STtranscriptContent" name="136320" id="STtranscriptContent60">is that we have a </span><span class="STtranscriptContent" name="137930" id="STtranscriptContent61">somewhat different view of privacy. </span><span class="STtranscriptContent" name="141330" id="STtranscriptContent62">Privacy defaults are different, </span><span class="STtranscriptContent" name="142990" id="STtranscriptContent63">the way we handle it is different, and so forth. </span><span class="STtranscriptContent" name="145070" id="STtranscriptContent64">So those are two, those are two differences.<br><br></span><span class="STtranscriptContent" name="147730" id="STtranscriptContent65">Do you mean that you </span><span class="STtranscriptContent" name="149030" id="STtranscriptContent66">have more control as a consumer, or what?  </span><span class="STtranscriptContent" name="151400" id="STtranscriptContent67">You have more control, but also the defaults are different.<br><br></span><span class="STtranscriptContent" name="154240" id="STtranscriptContent68">Okay. </span><span class="STtranscriptContent" name="154440" id="STtranscriptContent69">More control than a Facebook user potentially.<br><br></span><span class="STtranscriptContent" name="155870" id="STtranscriptContent70">Well again, I do't want to </span><span class="STtranscriptContent" name="157180" id="STtranscriptContent71">overstate it because if you work </span><span class="STtranscriptContent" name="158490" id="STtranscriptContent72">hard on Facebook-<br><br>Yeah<br><br>-I don't want to do Facebook . </span><span class="STtranscriptContent" name="161140" id="STtranscriptContent73">You guys can do this yourselves.<br><br></span><span class="STtranscriptContent" name="163030" id="STtranscriptContent74">But it is hard work to set </span><span class="STtranscriptContent" name="165280" id="STtranscriptContent75">[xx]<br><br>Again I'll let you </span><span class="STtranscriptContent" name="166940" id="STtranscriptContent76">verbalize it, but fundamentally we  </span><span class="STtranscriptContent" name="168580" id="STtranscriptContent77">try to, try to </span><span class="STtranscriptContent" name="171050" id="STtranscriptContent78">build a system that you could </span><span class="STtranscriptContent" name="172170" id="STtranscriptContent79">use for the relationships </span><span class="STtranscriptContent" name="174600" id="STtranscriptContent80">that you manage at the time  </span><span class="STtranscriptContent" name="176390" id="STtranscriptContent81">the background of this account I want to emphasize.  </span><span class="STtranscriptContent" name="179960" id="STtranscriptContent82">The problem that the internet </span><span class="STtranscriptContent" name="181170" id="STtranscriptContent83">have is in the people </span><span class="STtranscriptContent" name="183090" id="STtranscriptContent84">who build the internet did not  </span><span class="STtranscriptContent" name="185520" id="STtranscriptContent85">get a stable version of idenitity.  <br><br></span><span class="STtranscriptContent" name="186670" id="STtranscriptContent86">Right.<br><br></span><span class="STtranscriptContent" name="187220" id="STtranscriptContent87">There's not a, you need identity. </span><span class="STtranscriptContent" name="190830" id="STtranscriptContent88">Identity in a sense you </span><span class="STtranscriptContent" name="192030" id="STtranscriptContent89">are a person, this is who </span><span class="STtranscriptContent" name="193170" id="STtranscriptContent90">you are, this is what you're </span><span class="STtranscriptContent" name="194870" id="STtranscriptContent91">up to, these are your  </span><span class="STtranscriptContent" name="196260" id="STtranscriptContent92">Friends and so forth. <br><br></span><span class="STtranscriptContent" name="197960" id="STtranscriptContent93">Oh, yeah. <br><br></span><span class="STtranscriptContent" name="198080" id="STtranscriptContent94">So Facebook has done a pretty good job of using identity. </span><span class="STtranscriptContent" name="199880" id="STtranscriptContent95">The way they do identity is they disabiguate names by your friends.<br><br></span><span class="STtranscriptContent" name="203170" id="STtranscriptContent96">Oh, yeah. <br><br></span><span class="STtranscriptContent" name="204000" id="STtranscriptContent97">So, if your If your name is John Smith. </span><span class="STtranscriptContent" name="205990" id="STtranscriptContent98">They show you a bunch of John </span><span class="STtranscriptContent" name="207020" id="STtranscriptContent99">Smiths and they say pick the </span><span class="STtranscriptContent" name="208270" id="STtranscriptContent100">John Smith and you would disambiguate based on your friends. </span><span class="STtranscriptContent" name="211460" id="STtranscriptContent101">Which is very clever, by the way. </span><span class="STtranscriptContent" name="213840" id="STtranscriptContent102">Cause names are not necesarily so unique.  <br><br></span><span class="STtranscriptContent" name="217320" id="STtranscriptContent103">But the internet needs and identity </span><span class="STtranscriptContent" name="218640" id="STtranscriptContent104">server and people have </span><span class="STtranscriptContent" name="220410" id="STtranscriptContent105">been confused and talked of this many times.  </span><span class="STtranscriptContent" name="222850" id="STtranscriptContent106">But the issue in the </span><span class="STtranscriptContent" name="224280" id="STtranscriptContent107">internet is not the lack of </span><span class="STtranscriptContent" name="225270" id="STtranscriptContent108">Facebook and the internet is the lack of identity.  </span><span class="STtranscriptContent" name="229410" id="STtranscriptContent109">If you had a strong and </span><span class="STtranscriptContent" name="230690" id="STtranscriptContent110">clear identity there's a lot </span><span class="STtranscriptContent" name="231860" id="STtranscriptContent111">of things that you could do with people's </span><span class="STtranscriptContent" name="233530" id="STtranscriptContent112">permission and so on and so on. <br><br></span><span class="STtranscriptContent" name="236370" id="STtranscriptContent113">And it does not then follow that </span><span class="STtranscriptContent" name="237600" id="STtranscriptContent114">you should also give up anonymity.  </span><span class="STtranscriptContent" name="240440" id="STtranscriptContent115">You want to be able to be anonymous.  </span><span class="STtranscriptContent" name="242520" id="STtranscriptContent116">And you also want to opt in be to have an identity.  </span><span class="STtranscriptContent" name="245540" id="STtranscriptContent117">With the identity we can provide better services.  </span><span class="STtranscriptContent" name="247920" id="STtranscriptContent118">The most obvious one has to </span><span class="STtranscriptContent" name="249330" id="STtranscriptContent119">do with like You Tube </span><span class="STtranscriptContent" name="250490" id="STtranscriptContent120">recommendations search recommendations so forth, so on.  <br><br></span><span class="STtranscriptContent" name="253830" id="STtranscriptContent121">We can do this based on </span><span class="STtranscriptContent" name="254900" id="STtranscriptContent122">who you are accurately and more so who your friends are.  </span><span class="STtranscriptContent" name="258100" id="STtranscriptContent123">So, as we move ourselves on to </span><span class="STtranscriptContent" name="259950" id="STtranscriptContent124">what you think us, it </span><span class="STtranscriptContent" name="262380" id="STtranscriptContent125">gets, there's a nice </span><span class="STtranscriptContent" name="264800" id="STtranscriptContent126">set of product improvements in core </span><span class="STtranscriptContent" name="266310" id="STtranscriptContent127">search, core youtube, maps and </span><span class="STtranscriptContent" name="268070" id="STtranscriptContent128">so forth and so on which should </span><span class="STtranscriptContent" name="269330" id="STtranscriptContent129">drive adoption.<br><br> How satisfied </span><span class="STtranscriptContent" name="271140" id="STtranscriptContent130">are you with currently how </span><span class="STtranscriptContent" name="273600" id="STtranscriptContent131">you've deployed the social graph </span><span class="STtranscriptContent" name="276250" id="STtranscriptContent132">with net google plus and such? </span><span class="STtranscriptContent" name="277980" id="STtranscriptContent133">I mean, are you thinking of </span><span class="STtranscriptContent" name="279610" id="STtranscriptContent134">maybe filling in now </span><span class="STtranscriptContent" name="281260" id="STtranscriptContent135">with other products you can keep?<br><br></span><span class="STtranscriptContent" name="282170" id="STtranscriptContent136">Yeah and there's a lot coming.<br><br></span><span class="STtranscriptContent" name="285180" id="STtranscriptContent137">Do you want to elaborate on it?<br><br>No. </span><span class="STtranscriptContent" name="286270" id="STtranscriptContent138">No, but I do, and I'm sorry </span><span class="STtranscriptContent" name="287380" id="STtranscriptContent139">you don't have your invitation just try the hangout stuff through. </span><span class="STtranscriptContent" name="289810" id="STtranscriptContent140">It's really neat. </span><span class="STtranscriptContent" name="290700" id="STtranscriptContent141">You should try a thing that </span><span class="STtranscriptContent" name="291940" id="STtranscriptContent142">they haven't neat feature where you </span><span class="STtranscriptContent" name="293070" id="STtranscriptContent143">take a photograph and it's immediately </span><span class="STtranscriptContent" name="294680" id="STtranscriptContent144">on your circles.<br><br></span><span class="STtranscriptContent" name="297430" id="STtranscriptContent145">Yeah, this have a bunch of stuff </span><span class="STtranscriptContent" name="298970" id="STtranscriptContent146">like that and it's a lot of that comming. Again, we're trying to use </span><span class="STtranscriptContent" name="301840" id="STtranscriptContent147">the identity infrastructure to make </span><span class="STtranscriptContent" name="304090" id="STtranscriptContent148">the Google products really interesting.  </span><span class="STtranscriptContent" name="306720" id="STtranscriptContent149">And hangouts is fun and </span><span class="STtranscriptContent" name="308280" id="STtranscriptContent150">it shows off some of our </span><span class="STtranscriptContent" name="309290" id="STtranscriptContent151">video conferencing capabilities but in a particularly fun way.<br><br></span><span class="STtranscriptContent" name="312300" id="STtranscriptContent152">If you have a Google </span><span class="STtranscriptContent" name="317480" id="STtranscriptContent153">profile in there do </span><span class="STtranscriptContent" name="318820" id="STtranscriptContent154">you automatically start seeing recommended </span><span class="STtranscriptContent" name="322010" id="STtranscriptContent155">search, more personalized search.<br><br></span><span class="STtranscriptContent" name="324300" id="STtranscriptContent156">You have, first is, you have control over this. </span><span class="STtranscriptContent" name="328120" id="STtranscriptContent157">If you basically if we know. </span><span class="STtranscriptContent" name="331370" id="STtranscriptContent158">In the scenario where your friends </span><span class="STtranscriptContent" name="332810" id="STtranscriptContent159">have opted in and you </span><span class="STtranscriptContent" name="334350" id="STtranscriptContent160">have a friends list and you </span><span class="STtranscriptContent" name="335850" id="STtranscriptContent161">have opted them that list </span><span class="STtranscriptContent" name="337160" id="STtranscriptContent162">in the answer is yes, things will get better.  </span><span class="STtranscriptContent" name="339590" id="STtranscriptContent163">But again, you won't see </span><span class="STtranscriptContent" name="341310" id="STtranscriptContent164">much now because that technology is being improved right now.<br><br></span><span class="STtranscriptContent" name="344150" id="STtranscriptContent165">Are business accounts and ads something </span><span class="STtranscriptContent" name="346250" id="STtranscriptContent166">you should assume with Plus? <br><br></span><span class="STtranscriptContent" name="348760" id="STtranscriptContent167">I don't know. </span><span class="STtranscriptContent" name="350530" id="STtranscriptContent168">The general philosophy well, </span><span class="STtranscriptContent" name="353790" id="STtranscriptContent169">you can see the answers as a philosophy. </span><span class="STtranscriptContent" name="355410" id="STtranscriptContent170">It's a week into it, on </span><span class="STtranscriptContent" name="357300" id="STtranscriptContent171">the assumption that it grows, scales, </span><span class="STtranscriptContent" name="359090" id="STtranscriptContent172">etc. Which it looks like it will, then </span><span class="STtranscriptContent" name="360790" id="STtranscriptContent173">you're going to someone's calling you </span><span class="STtranscriptContent" name="364750" id="STtranscriptContent174">and it's okay you can say "Hello!".  </span><span class="STtranscriptContent" name="367530" id="STtranscriptContent176">You can say " Hello!"  </span><span class="STtranscriptContent" name="369020" id="STtranscriptContent177">The assumption that everything </span><span class="STtranscriptContent" name="372990" id="STtranscriptContent178">will move over to using the Plus infrastructure over time.  <br><br></span><span class="STtranscriptContent" name="376090" id="STtranscriptContent179">Can you talk a little bit about how people are using it?  </span><span class="STtranscriptContent" name="379320" id="STtranscriptContent180">How much time they're spending on it. <br><br></span><span class="STtranscriptContent" name="382720" id="STtranscriptContent181">Too early. <br><br></span><span class="STtranscriptContent" name="383520" id="STtranscriptContent182">Even for preliminary indications like </span><span class="STtranscriptContent" name="386070" id="STtranscriptContent183">what things are proving particularly popular.   </span><span class="STtranscriptContent" name="389180" id="STtranscriptContent184">How many people were blocked who had invitations?<br><br></span><span class="STtranscriptContent" name="391040" id="STtranscriptContent185">A lot, like millions.<br><br></span><span class="STtranscriptContent" name="393080" id="STtranscriptContent186">Like 20 million?<br><br></span><span class="STtranscriptContent" name="394750" id="STtranscriptContent187">I don't know, but we were </span><span class="STtranscriptContent" name="396080" id="STtranscriptContent188">reviewing it on Monday, what </span><span class="STtranscriptContent" name="398230" id="STtranscriptContent189">did is today, yesterday.<br><br></span><span class="STtranscriptContent" name="400560" id="STtranscriptContent190">Yes, I came in yesterday, last night. </span><span class="STtranscriptContent" name="402880" id="STtranscriptContent191">Yesterday we had a review </span><span class="STtranscriptContent" name="404040" id="STtranscriptContent192">on this and it's like the </span><span class="STtranscriptContent" name="404990" id="STtranscriptContent193">biggest problem that they are dealing with. </span><span class="STtranscriptContent" name="407530" id="STtranscriptContent194">So, I want to answer your question.  </span><span class="STtranscriptContent" name="409950" id="STtranscriptContent195">We've been using earlier versions of this internally.<br><br></span><span class="STtranscriptContent" name="413740" id="STtranscriptContent196">And the things that </span><span class="STtranscriptContent" name="415440" id="STtranscriptContent197">we discovered so far were that </span><span class="STtranscriptContent" name="417190" id="STtranscriptContent198">the email solicitations, getting </span><span class="STtranscriptContent" name="419480" id="STtranscriptContent199">people to sign up worked, one thing we learned.  </span><span class="STtranscriptContent" name="423120" id="STtranscriptContent200">Another we learn was that </span><span class="STtranscriptContent" name="424160" id="STtranscriptContent201">hangouts, which is essentially </span><span class="STtranscriptContent" name="426500" id="STtranscriptContent202">group video </span><span class="STtranscriptContent" name="429140" id="STtranscriptContent203">conferencing that's simple </span><span class="STtranscriptContent" name="431130" id="STtranscriptContent204">and with your friends, it's very </span><span class="STtranscriptContent" name="433360" id="STtranscriptContent205">popular among a younger demographic late at night.<br><br></span><span class="STtranscriptContent" name="437770" id="STtranscriptContent206">OK.<br><br></span><span class="STtranscriptContent" name="438270" id="STtranscriptContent207">Like chatroulette.<br><br></span><span class="STtranscriptContent" name="441140" id="STtranscriptContent208">I want to be very, it will be very clear it's not chatroulette.  </span><span class="STtranscriptContent" name="445340" id="STtranscriptContent209">I hope that's clear.  <br><br></span><span class="STtranscriptContent" name="449700" id="STtranscriptContent210">I'm assuming.  </span><span class="STtranscriptContent" name="452030" id="STtranscriptContent211">Again, this is all very reasonable questions.  </span><span class="STtranscriptContent" name="453630" id="STtranscriptContent212">I think that imagine the wave going through the company.<br><br></span><span class="STtranscriptContent" name="457020" id="STtranscriptContent213">Sorry about the save.  </span><span class="STtranscriptContent" name="459500" id="STtranscriptContent214">Imagine now all of </span><span class="STtranscriptContent" name="461110" id="STtranscriptContent215">those properties adopting the circles </span><span class="STtranscriptContent" name="464210" id="STtranscriptContent216">metaphor, Buzz adopting that as </span><span class="STtranscriptContent" name="465760" id="STtranscriptContent217">well, G-mail adopting it.  </span><span class="STtranscriptContent" name="467350" id="STtranscriptContent218">If you think about it, G-mail which you </span><span class="STtranscriptContent" name="468510" id="STtranscriptContent219">really want with G-mail is   </span><span class="STtranscriptContent" name="470040" id="STtranscriptContent220">you want all your </span><span class="STtranscriptContent" name="471140" id="STtranscriptContent221">normal contact list plus you </span><span class="STtranscriptContent" name="472620" id="STtranscriptContent222">want to have be able to </span><span class="STtranscriptContent" name="473920" id="STtranscriptContent223">deal with the circles as emails.  <br><br></span><span class="STtranscriptContent" name="475890" id="STtranscriptContent224">So again, think of  </span><span class="STtranscriptContent" name="478190" id="STtranscriptContent225">Circles is an organizing principle around </span><span class="STtranscriptContent" name="480090" id="STtranscriptContent226">people you care about and think </span><span class="STtranscriptContent" name="481780" id="STtranscriptContent227">about everything you use in the </span><span class="STtranscriptContent" name="482790" id="STtranscriptContent228">older way and imagine taking circles and applying it to them.<br><br></span><span class="STtranscriptContent" name="485830" id="STtranscriptContent229">That's good.  </span><span class="STtranscriptContent" name="486330" id="STtranscriptContent230">That's what they're doing. </span><span class="STtranscriptContent" name="487160" id="STtranscriptContent231">How many people are testing Google Plus right now?<br><br></span><span class="STtranscriptContent" name="490590" id="STtranscriptContent232">I don't know but it's millions, it's a lot.<br><br></span><span class="STtranscriptContent" name="494380" id="STtranscriptContent233">Is personal identity on the </span><span class="STtranscriptContent" name="495630" id="STtranscriptContent234">web going to be in your game </span><span class="STtranscriptContent" name="497150" id="STtranscriptContent235">I mean It seems like </span><span class="STtranscriptContent" name="500090" id="STtranscriptContent236">talk about the identity provider for the web.  </span><span class="STtranscriptContent" name="503280" id="STtranscriptContent237">There's one issue of private </span><span class="STtranscriptContent" name="504720" id="STtranscriptContent238">license in the US.<br></span><span class="STtranscriptContent" name="506420" id="STtranscriptContent239">That is because it is government </span><span class="STtranscriptContent" name="507910" id="STtranscriptContent240">regulated but you could imagine private </span><span class="STtranscriptContent" name="509390" id="STtranscriptContent241">sector having lots of different </span><span class="STtranscriptContent" name="510680" id="STtranscriptContent242">government, you know drivers licenses and </span><span class="STtranscriptContent" name="512150" id="STtranscriptContent243">competing for identity and providing better or worse, </span><span class="STtranscriptContent" name="513780" id="STtranscriptContent244">as long as they were regulated in that </span><span class="STtranscriptContent" name="515840" id="STtranscriptContent245">line. First visits, </span><span class="STtranscriptContent" name="520640" id="STtranscriptContent246">I may have over said,  " </span><span class="STtranscriptContent" name="521750" id="STtranscriptContent247">I was trying to put in an empty store of context.  <br><br></span><span class="STtranscriptContent" name="524960" id="STtranscriptContent248">There will be multiple so just it </span><span class="STtranscriptContent" name="527440" id="STtranscriptContent249">would be multiple sources of identity </span><span class="STtranscriptContent" name="529910" id="STtranscriptContent250">and it would be multiple sources of </span><span class="STtranscriptContent" name="531580" id="STtranscriptContent251">essentially social networks at the </span><span class="STtranscriptContent" name="533850" id="STtranscriptContent252">technical level meaning the </span><span class="STtranscriptContent" name="535930" id="STtranscriptContent253">link structure of who your friends are and so forth.  </span><span class="STtranscriptContent" name="539390" id="STtranscriptContent254">All the companies that I've been </span><span class="STtranscriptContent" name="540530" id="STtranscriptContent255">talking with, a little companies and </span><span class="STtranscriptContent" name="541780" id="STtranscriptContent256">so forth, all understand the </span><span class="STtranscriptContent" name="543780" id="STtranscriptContent257">power of these networks, yeah as an example. <br><br></span><span class="STtranscriptContent" name="547010" id="STtranscriptContent258">What they do is they generate these </span><span class="STtranscriptContent" name="548440" id="STtranscriptContent259">networks naturally, so an </span><span class="STtranscriptContent" name="550910" id="STtranscriptContent260">example would be that your </span><span class="STtranscriptContent" name="552050" id="STtranscriptContent261">BBM network if you're a Blackberry user is such an example. </span><span class="STtranscriptContent" name="555110" id="STtranscriptContent262">WhatsApp is an example </span><span class="STtranscriptContent" name="557540" id="STtranscriptContent263">of a company that has such a </span><span class="STtranscriptContent" name="558470" id="STtranscriptContent264">network that they don't </span><span class="STtranscriptContent" name="559470" id="STtranscriptContent265">express it that way, they don't package it that way.  </span><span class="STtranscriptContent" name="563650" id="STtranscriptContent266">You know it's hard to do it </span><span class="STtranscriptContent" name="564640" id="STtranscriptContent267">a scale, and so forth and so on. <br><br></span><span class="STtranscriptContent" name="566970" id="STtranscriptContent268">Will plus pursue some kind of kindle </span><span class="STtranscriptContent" name="568050" id="STtranscriptContent269">with the next strategy where it'll </span><span class="STtranscriptContent" name="570010" id="STtranscriptContent270">be easy to, without much  </span><span class="STtranscriptContent" name="572970" id="STtranscriptContent271">friction use your Google identity on everywhere else? <br><br></span><span class="STtranscriptContent" name="576750" id="STtranscriptContent272">That is the objective. </span><span class="STtranscriptContent" name="576980" id="STtranscriptContent273">It requires the agreement </span><span class="STtranscriptContent" name="580080" id="STtranscriptContent274">of the other companies.<br><br></span><span class="STtranscriptContent" name="581480" id="STtranscriptContent275">Sure.<br><br></span><span class="STtranscriptContent" name="581800" id="STtranscriptContent276">So, it sounds relative whether we look at it then.<br><br></span><span class="STtranscriptContent" name="583700" id="STtranscriptContent277">At the risk of </span><span class="STtranscriptContent" name="585650" id="STtranscriptContent278">sounding incredibly naive, did </span><span class="STtranscriptContent" name="587610" id="STtranscriptContent279">you approach Facebook about letting </span><span class="STtranscriptContent" name="590310" id="STtranscriptContent280">people import Facebook friends </span><span class="STtranscriptContent" name="592330" id="STtranscriptContent281">in Google Plus. Is there any other type of that?<br><br></span><span class="STtranscriptContent" name="594420" id="STtranscriptContent282">I can assure you we have </span><span class="STtranscriptContent" name="595490" id="STtranscriptContent283">had ongoing conversations with Facebook </span><span class="STtranscriptContent" name="597100" id="STtranscriptContent284">for at least two </span><span class="STtranscriptContent" name="599200" id="STtranscriptContent285">years on subject of this. </span><span class="STtranscriptContent" name="601640" id="STtranscriptContent286">And if you go back </span><span class="STtranscriptContent" name="602860" id="STtranscriptContent287">into using your favorite search </span><span class="STtranscriptContent" name="604140" id="STtranscriptContent288">engine, take a look </span><span class="STtranscriptContent" name="607350" id="STtranscriptContent289">at what happens after.  </span><span class="STtranscriptContent" name="609920" id="STtranscriptContent290">Take a look </span><span class="STtranscriptContent" name="612070" id="STtranscriptContent291">at G-mail contact importation.  </span><span class="STtranscriptContent" name="614930" id="STtranscriptContent292">As a good example of a transaction.<br><br>It's a rabbit hole.<br><br></span><span class="STtranscriptContent" name="618730" id="STtranscriptContent293">So, I'll let you do your research.  </span>
  177. </div>
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  179. <p>Speaking at a press event on Thursday at the Allen &amp; Co conference in Sun Valley, Idaho, former Google CEO and now Executive Chairman <a href="http://www.crunchbase.com/person/eric-schmidt">Eric Schmidt</a> gave a 70 minute talk to the relatively few reporters that are here about various topical Google issues, including the most topical of Google issues, the <a href="http://techcrunch.com/2011/06/28/google-plus/">launch of Google+</a>.</p>
  180. <p>When asked by a reporter how he would gauge the success of Google+ Schmidt replied, validly, “Well it’s been out for a week!” before going on to say that the biggest marker of its success was the fact that “An infinite amount of people are unhappy because they don’t have their invitation.” He later went on to say that the amount of people who had invitations but weren’t let in because of high demand was the greatest problem the service was facing. “We’re reviewing it on Monday,” he said.</p>
  181. <p>Schmidt also seemed pleased that people seemed to understand that Google+ was different than Facebook.</p>
  182. <blockquote><p>“Circles is particularly well suited to the contact list you have in your phone, we have a somewhat different view of privacy. We tried to build a system that you could use for the relationships over time. The people who built the Internet did not get a stable version of identity; You need identity, in the sense that you are a person, this is who you are these are your friends and so on � The issue on the Internet is not the lack of Facebook, the issue on the Internet is the lack of identity. “</p></blockquote>
  183. <p>When asked by reporters whether Google planned eventually to fill out Google+ with other products, Schmidt answered, “Yeah, and there’s a lot coming,” saying that business accounts and ads are expected, assuming Google+ continues to grow.�”We test stuff and when it works we put a lot more emphasis on it,” he said.</p>
  184. <p>When pressed to reveal how many people were part of the Google+ beta currently Schmidt replied, “I don’t know but it’s millions, it’s a lot.”</p>
  185. <p><em>Image: <a href="http://www.flickr.com/photos/edyson/256955029/">Esthr</a></em></p>
  186. <div class="cbw snap_nopreview"><div class="cbw_header"><script src="http://www.crunchbase.com/javascripts/widget.js" type="text/javascript"></script><div class="cbw_header_text"><a href="http://www.crunchbase.com/">CrunchBase Information</a></div></div><div class="cbw_content"><div class="cbw_subheader"><a href="http://www.crunchbase.com/person/eric-schmidt">Eric Schmidt</a></div><div class="cbw_subcontent"><script src="http://www.crunchbase.com/cbw/person/eric-schmidt.js" type="text/javascript"></script></div><div class="cbw_footer">Information provided by <a href="http://www.crunchbase.com/">CrunchBase</a></div></div></div>
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  619.                                 // gplusone button code
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  622.                                 // linkedin share button code
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  637.                                 // show facebook button
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