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  1.  
  2.  
  3. --------------------------------------- 1
  4.  
  5. BACKGROUND
  6.  
  7. Could you please explain your thought processes when you
  8. decided to fund what you wanted to be seen as a legitimate
  9. successor to Commodore Business Machines?
  10.  
  11. My love affair with both Commodore and Amiga began in the early
  12. 1980Õs. While most of you were either playing games or writing code, I
  13. was enthralled with the capabilities that the C64 and the Amiga 1000
  14. offered me at a time when I needed an affordable computer system
  15. for a rapidly growing, but cash shy division of my company Cabletech
  16. Satellite Systems. We had grown to over 180 locations in the US, and
  17. were still processing orders, creating invoices and maintaining
  18. inventory reports all by hand. We were well supplied with three part
  19. carbonless forms, one-write payroll systems and a Brother typewriter
  20. for our corespondance, but is was clear that in order to keep up with
  21. the work load, a real computerized infrastructure was needed. I had
  22. received quotes from a number of the well known system suppliers,
  23. and soon realized that the costs involved were far greater than our
  24. checkbook would allow. Luckily, I had a high school student working
  25. for us on weekends and holidays. I will never forget the day he came
  26. into work with a new C64 that he had set up to demo the dream
  27. system that I had spoken about with him weeks earlier. There it was,
  28. the C64, the 1541 floppy and the matching monitor. It looked great,
  29. and the aroma of the freshly baked PVC case and keyboard were
  30. intoxicating to say the least. Add to that the fantastic logo with the
  31. vibrant color bars and I was ready to be convinced that a so called
  32. gaming console/ home computer would be able to fulfill all the
  33. requiremements we had at a fraction of the cost of conventional
  34. systems. Needless to say, the accounting software, along with a few
  35. other programs he loaded up that afternoon all worked perfectly. I
  36. spent the next two weeks visiting every Toys ÔR Us retail location in
  37. the NY metro area, buying up every C64 I could get my hands on,
  38. along with the matching CRT monitor and floppy drive. In total, I
  39. purchased almost 200 complete Commodore systems in less than 10
  40. days. Just how many have any of you bought? No contestÉ I win!
  41.  
  42. My AMIGA story is also business oriented. I never played a single
  43. game, but my love for the machineÉthe softwareÉ.and of course the
  44. business applications are what led me to a long time love affair with
  45. the AMIGA mystique. We were building cable company head ends all
  46. over the US, and most of these cable operators were using very
  47. expensive character generators for their on screen video overlays. The
  48. major player in this market was a company named Chyron, whose
  49.  
  50.  
  51.  
  52. --------------------------------------- 2
  53.  
  54. name was synonomous with this video application. Along comes
  55. Amiga, and the NewTek Video Toaster. At a fraction of the price of the
  56. industry leader, with features at the time surpassing the established
  57. market leaderÉit was a Òno brainerÓ. We sold almost every new CATV
  58. system an AMIGA computer with the NewTek Video Toaster. So in the
  59. end, was my enchantment with AMIGA based on love or money? IÕd
  60. say a little of both!
  61.  
  62. Fast forward to a few years ago, when I saw an ad in a computer trade
  63. magazine for a keyboard computer produced by Cybernet. It
  64. reminded me of the original C64 form factor in a modern enclosure
  65. with current components inside. My interest was rewarded when my
  66. wife purchased one as birthday gift. I really enjoyed that machine, and
  67. the more I used it, I became convinced of the possibility to recreate
  68. the Commodore brand with a product line unlike anything being
  69. offered today. This was in late 2009/ early 2010. I spent months trying
  70. to contact the holders of the Commodore IP. After exhausting every
  71. possible avenue, and having spent countless hours and legal fees, I
  72. gave up, and decided that whoever owns the IP will find me, if I
  73. th
  74. scream load enough. So I screamed. On the evening of March 15,
  75. 2010 I put together a website featuring the Commodore logo, along
  76. with a product listing for a custom configured Cybernet keyboard
  77. computer that they would OEM for me. The site was finished right
  78. before midnight, and I then simply sent out two emails; one to
  79. Engadget, and the other to Gizmodo. The emails contained no body,
  80. just the subject header reading: www.commodoreusa.netÓ They both
  81. ran the story, and within hours of the launch the site had received
  82. almost a million hits. The rest is history.
  83.  
  84. The personal computer market is a multi-billion dollar market and will
  85. be for the foreseeable future. The Commodore brand is well recognised
  86. throughout the world and it is conceivable that it could one day stand
  87. alongside the major players in the PC industry again. The Commodore
  88. trademark continues to have value, as witnessed by the many millions
  89. that have been spent in attaining the trademark by various players
  90. since CommodoreÕs demise.
  91.  
  92. While the Commodore and AMIGA trademarks may have switched
  93. hands many times, it cannot be denied that our company has
  94. succeeded beyond all others in reigniting the Commodore and AMIGA
  95. brands in peopleÕs consciousness. Our company name is Commodore
  96. USA, and we sell Commodore and Amiga branded hardware. That the
  97. Amiga brand has finally been reunited with the Commodore brand
  98. after all these years is a most astonishing development. In that light,
  99.  
  100.  
  101.  
  102. --------------------------------------- 3
  103.  
  104. arguments about legitimacy are rendered moot really, as this is the
  105. most that anyone could have conceivably hoped for from a new
  106. Commodore company.
  107.  
  108. As you can see, I am passionate about Commodore and AMIGA, and
  109. returning them to their former glory is something I think and obsess
  110. about incessantly. Indeed, this passion is shared by many people and
  111. thus they feel it necessary to provide their opinions and armchair
  112. criticisms. Ultimately, once youÕre the person signing the checks, you
  113. have to make decisions that make the most business sense with the
  114. knowledge and resources at your disposal. But let me tell you
  115. something, if my dream comes true, I guarantee that yours will also,
  116. as weÕll be in a position to do each and every thing the various fan
  117. bases desire. If we win, you will too.
  118.  
  119.  
  120. ON SOFTWARE - GENERAL
  121.  
  122. I realise that you fell for Hyperion's legal bluff regarding
  123. Amiga-Alike OS's hook, line, and sinker, but why didn't you
  124. research other approaches to enter the computer market with a
  125. product that, if it didn't have anything directly to do with
  126. existing Amiga intellectual property (Motorola/Freescale
  127. 680X0 or PowerPC), at least fit in with the original Amiga
  128. philosophy of Hardware and Operating System tightly coupled
  129. together?
  130.  
  131.  
  132. When we first started this Commodore adventure the OS we would
  133. utilise was a matter of contention and a great deal of discussion. It
  134. was clear to us from the beginning, that unless you are Apple, to be
  135. taken seriously in the PC market your hardware must be at least
  136. Windows compatible. That said, as Commodore had always had its
  137. own software platform, we wanted to have something unique along
  138. those lines, which could be accessed alongside the more mainstream
  139. OS option. Thus our machines are now configured with multi-boot
  140. functionality and our own custom branded Linux distribution called
  141. Commodore OS Vision.
  142.  
  143. Much of the input we got from Commodore fans when we started was
  144. about utilising AROS. So, wanting to add a bit of Amiga-ness to our
  145. hardware, we pursued that avenue for many months, communicating
  146. with various members of the AROS scene in regard to a Commodore
  147. branded AROS distribution. AROS would never have been our main
  148.  
  149.  
  150.  
  151. --------------------------------------- 4
  152.  
  153. OS, but a choice alongside Windows, and one that we hoped to foster
  154. until it could compete with mainstream OS offerings. However, I saw
  155. great value in licensing the Amiga trademark also, for Amiga was also
  156. dear to me, and I found it fitting that the brand be utilized in
  157. connection to our high-performance line of personal computers.
  158. Unfortunately, this appears to bind us to many of the restrictions that
  159. were placed on Amiga Inc., and thus, we quickly discovered we could
  160. no longer pursue our plans regarding the further development and
  161. dissemination of a Commodore AROS. If we couldnÕt use AROS, or
  162. directly influence our own OS identity and destiny, I didnÕt see the
  163. point of spending money on it. It would be entirely charity, and there
  164. are much better causes IÕm afraid.
  165.  
  166. The choice of any personal computer vendor must be about what
  167. makes the most sense in this day and age for the majority of people,
  168. rather than romantic notions that only a small minority of technically
  169. oriented people can really appreciate. We have concerned ourselves
  170. with software and hardware technologies that provide the most bang
  171. for our buck in terms of performance, rather than recreating old
  172. technologies.
  173.  
  174. During the microcomputer era, when computer vendors built their
  175. hardware and software together, such sentiments about the Amiga
  176. philosophy made sense. The Amiga was originally devised as a
  177. console, and direct hardware manipulation with its fixed in place
  178. cutting edge graphics chipset gave it an edge at the time. It can also
  179. be argued that this edge also contributed to the AmigaÕs downward
  180. popularity as chipset progress seemingly stagnated beside the PCÕs
  181. competitive graphical upgrade options. Today, in order to have the
  182. most powerful graphics solution one must utilise the latest
  183. interchangeable hardware components from various vendors, and to
  184. ensure such interoperability common APIs are required. In this respect
  185. banging the metal has gone out of vogue.
  186.  
  187. In terms of operating system selection, what is ultimately most
  188. important is that the OS is able to take advantage of the hardware.
  189. The original Amiga operating system astounded everyone with its
  190. popularisation of pre-emptive multitasking, but todayÕs operating
  191. system, in the era of multiple CPU cores on even the least powerful
  192. processors, must utilise Symmetric Multiprocessing. The OS must also
  193. be able to utilise the latest graphical APIs in order to even have a
  194. chance of producing cutting edge graphics.
  195.  
  196. Then one must consider the software functionality of the OS and how
  197.  
  198.  
  199.  
  200. --------------------------------------- 5
  201.  
  202. difficult it is to develop for. Leveraging existing software development
  203. tools is important. It would be suicide to go with an OS on our
  204. machines without substantial software development options and
  205. mature and popular APIs. You canÕt just sit back and think, if we build
  206. it, they will come. Now, and in the future, we would seek to motivate
  207. the bedroom coder or indie developer, and in order to do so we must
  208. not force them to use, what would generally be considered, archaic
  209. software development methodologies that stifle both productivity and
  210. potentially cross platform marketability.
  211.  
  212. To any unbiased and rational observer it is quite clear that the most
  213. important things an OS must have are present in GNU/Linux.
  214.  
  215. 1. The ability to utilze the latest hardware
  216. 2. An advanced graphical API.
  217. 3. SMP
  218. 4. An advanced software stack
  219. 5. Mature software development options.
  220.  
  221. In this regard our custom Commodore branded Linux distribution,
  222. which we call Commodore OS Vision, intended for pre-installation on
  223. our machines, allows us to have more software and features out of the
  224. box for free than most people use in their lifetime. This distro will be
  225. further developed over time to be something stunningly unique and
  226. interesting, and IÕve got news for you, for a great many users it
  227. already is.
  228.  
  229.  
  230. Could you please explain why your retail model places all the
  231. supply, financial, and legal risk on your retailers to the point of
  232. having them assemble your Amiga models for end users for
  233. you? This seems to be unprecedented in the computer world.
  234. Even small Gaming PC operations like Alienware, Cyber Power,
  235. IBuyPower, Falcon Northwest, Digital Storm, and AVA Direct do
  236. not opperate in anything like this fashion.
  237.  
  238. We have not publicised our Commodore Custom Configurator deal to a
  239. great extent yet. Watch our website for further details.
  240.  
  241. They are certainly not assembling Òour Amiga modelsÓ; they are
  242. assembling their Amiga models, in an approved custom configuration
  243. that satisfies their customers requrements. There are thousands of
  244. potential configurations, and this is obviously something that we
  245. cannot provide, but a reseller can. ItÕs a very simple solution where
  246.  
  247.  
  248.  
  249. --------------------------------------- 6
  250.  
  251. we, the reseller and the customer all win.
  252.  
  253. Here are the basics on how it works. We provide barebones cases at a
  254. discount to various system vendors. System vendors typically have
  255. their own established hardware suppliers and prices. These system
  256. vendors are then free to configure their machines however they want
  257. at whatever price they want (with very few restrictions).
  258.  
  259. These Commodore Custom Configurators will be promoted on our
  260. website, with links to their respective businesses.
  261.  
  262. As an item of considerable expense, many people like to touch and
  263. play with computers before making a purchase. Customers also like to
  264. configure their machines in unique ways. Also, for some people, there
  265. is a concern about shipping costs, even though we provide free
  266. shipping at the moment. Having a retailer physically located where you
  267. live is clearly preferable to purchasing online, allows you to take the
  268. system home practically immediately, and means that support issues
  269. can be rectified in a more timely manner.
  270.  
  271. As a small company we currently lack the capacity to supply pre-
  272. assembled units to large retailers around the world. Indeed, when we
  273. eventually do it, it is likely that a similar business model will be used.
  274. There are many system vendors, both large and small, out there that
  275. are just as passionate about Commodore and Amiga computers as we
  276. are, and we are quite happy to extend them the possibility of getting a
  277. piece of the action and get the Commodore and Amiga brand names
  278. out there.
  279.  
  280. Ask yourself how we can possibly be responsible for the hardware that
  281. independent system vendors place within these barebones units or the
  282. quality of their assembly. If we hear they are selling substandard
  283. equipment, or in any way causing harm to consumers or the brands,
  284. we will no longer fulfil their barebones orders.
  285.  
  286. In regard to OS support, Microsoft ensures that system vendors are
  287. entirely responsible for Windows support when they install OEM
  288. Windows on assembled machines. This requirement for Commodore
  289. OS, should the system vendor even choose to install it, is no different.
  290. Why would we have to field support calls, when we arenÕt even aware
  291. of the sale, the hardware or anything else?
  292.  
  293. If the barebones case is defective, then we get involved with the
  294. system vendor, but otherwise the barebones cases allow system
  295.  
  296.  
  297.  
  298. --------------------------------------- 7
  299.  
  300. vendors to profit as well. Their success is our success and we will try
  301. to help them in their various regions in any feasible way we can.
  302.  
  303.  
  304. What is the unique value proposition and/or intended market
  305. niche for an Amiga Mini with parts that have been priced
  306. (Minus the Amiga Logo) at a total of ca. $550 when you have
  307. set the prices set starting at $1,700, and one can get
  308. something with slightly higher specification from Alienware for
  309. $850?
  310.  
  311. Our prices have dropped since this question and will go down even
  312. further eventually. If you do not feel any of our models are worth
  313. purchasing then donÕt buy one. We will be releasing new models in
  314. different form factors quite soon that will be more price and feature
  315. competitive.
  316.  
  317. What happened during the discussions I would assume you had
  318. with Ben Hermans and maybe Trevor about the attempt to
  319. license the AmigaOS for your Licensed Amiga hardware that
  320. you could build based on perhaps a Sam or X1000 motherboard
  321. in an official Amiga case.
  322.  
  323. DonÕt ever assume anything. (IÕm sure youÕre all familiar with a very
  324. popular adage). I have never had any conversation with either of
  325. them, although there are still possibilities for collaboration, but it is not
  326. for me to discuss these matters publicly.
  327.  
  328.  
  329. Do you or any of your team still use or own classic Amiga
  330. systems? if not why not? and, if so what do you enjoy about
  331. them?
  332.  
  333. I know Leo still has a classic A1000, A500 and C64 displayed
  334. prominently in his office, but he tells me he no longer uses them much
  335. if at all any more. ItÕs a bit hard to justify turning them on when a lot
  336. of modern day functionality is missing and when game emulation is so
  337. good and so easily accessible. IÕm not one for games these days and I
  338. have used a Mac almost exclusively for many years. I was most
  339. impressed with the state of 3d gaming in Commodore OS, but I was
  340. blown away watching the latest 3d Windows games during our AMIGA
  341. mini testing, which had super smooth and cinematic game play. The
  342. AMIGA mini is a little beast.
  343.  
  344.  
  345.  
  346.  
  347. --------------------------------------- 8
  348.  
  349. In your first year of operation there was I feel a few mistakes,
  350. promoting Aros, promising support for aros, promptly dropping
  351. support and attacking aros, using copyrighted images on the
  352. web site, threaten legal action towards members of the
  353. community and respected web sites, using the workbench
  354. trademark before legally having right to it, calling your Amiga
  355. range 1000x, very similar to another product if you asked me,
  356. photo of your operations not being quite right, and announcing
  357. products and systems before you seem ready to announcing
  358. them, so basically how would you personally rate your
  359. performance? And would you care to comment on any of the
  360. above.
  361.  
  362. Well, you have summed up quite a few of our mistakes right there. I
  363. have apologised for various things, but none of these things are a
  364. capital offence, and certainly a lot of companies have done a lot worse.
  365. Have you bothered to complain to Apple when they appropitated the
  366. iPhone moniker, knowing full well that it was the IP of another
  367. company? Every photo and video of our operation is accurate and
  368. genuine.. There are videos of our facility all over the net. In one
  369. instance, I asked one of our agents to send us pictures of the
  370. motherboard facility, and was sent a stock photo of another facility.
  371. Keeping in mind the language barriers, I understood the error, and
  372. explained it. Big deal! After two years it isnÕt really worth a rehash
  373. except for the propaganda purposes of a small number of individuals
  374. with an inconsequential factional agenda of some sort.
  375.  
  376. http://www.commodoreusa.net/CUSA_FacilityVideo.aspx
  377.  
  378. How much has CUSA contributed to any AmigaOS, AROS or MOS
  379. bounties ?
  380.  
  381. Not a dime, and we have not seen a requirement to do so as we do
  382. not utilise any of those OSes, nor are we allowed to.
  383.  
  384.  
  385. Do you intend to contribute to any Amiga related bounties such
  386. as the Magellan one? Given the on-going development of OS4
  387. as well as AROS, etc. What plans does C-USA have to
  388. incorporate support of any of these Amiga-ish operating
  389. systems in to their Amiga branded machines?
  390.  
  391. No. We do not utilise any of those OSes, and until we do so, have no
  392. plans to contribute to these environments. We are more likely to
  393.  
  394.  
  395.  
  396. --------------------------------------- 9
  397.  
  398. contribute to the Linux ecosystem at this point.
  399.  
  400. Incidentally Commodore OS has a Dopus Megellan clone pre-installed
  401. as standard already. Ironic, that we already have it, and a much more
  402. refined version at that.
  403.  
  404. ON AROS
  405.  
  406. What's your opinion of Aros? Is it planned to have AROS
  407. supported by your system? Is it going to support all the build-
  408. in hardware? Is there any chance for any kind of cooperation
  409. between CUSA and Team AROS? Why did you back out of your
  410. deal with AROS?
  411.  
  412. AROS is a cool little Amiga-like OS that continues to improve. But
  413. many AROS supporters would be first to admit, it isnÕt quite ready for
  414. prime time. It would need a lot of work to realistically be someoneÕs
  415. main OS, but as a secondary OS for nostalgia purposes, for the time
  416. being, it would have been a perfect addition to our machines. There
  417. was no actual deal with AROS to back out of, just as there does not
  418. need to be an actual deal with GNU/Linux on which Commodore OS is
  419. based. The Mint team has been supportive of our efforts.
  420.  
  421. Unless, the legal situation changes there is little room for cooperation,
  422. as much as we would like to. We have already mentioned why we
  423. couldnÕt go forward with our AROS plans, and it has been on the FAQ
  424. page of our website for over a year now.
  425.  
  426. ON HYPERION/Amiga OS/Workbench
  427.  
  428. Do you consider cooperation with Hyperion Entertainment to
  429. port AmigaOS 4 on PPC Amiga which you are planning to create
  430. in the future?
  431.  
  432. We currently have no plans to produce a PPC Amiga ourselves.
  433.  
  434. However, we did offer the AmigaOSNG community an opportunity to
  435. get us to produce that, if they could get 500 people to agree to the
  436. unit cost of such a project and put away the money in an escrow
  437. account. HyperionÕs agreement would have been required prior to
  438. going forward of course, for it to make any sense, but what would be
  439. gained from yet another PPC motherboard?
  440.  
  441. We are open to various possibilities and always have been. We have
  442.  
  443.  
  444.  
  445. --------------------------------------- 10
  446.  
  447. stated this publicly on several occasions, but whatever we do must
  448. make sense from a commercial standpoint.
  449.  
  450. Do you consider cooperation with Hyperion Entertainment to
  451. port AmigaOS 4 on Amiga x86? Is Amiga PPC from Commodore
  452. USA going to work under AmigaOS 4 or some other operational
  453. system?
  454.  
  455. We are open to various possibilities and always have been. We have
  456. stated this publicly on several occasions, but whatever we do must
  457. make sense from a commercial standpoint.
  458.  
  459. Is there any truth to the rumor that CUSA is buying out
  460. Hyperion?
  461.  
  462. Yes, it is true that there is a rumor about CUSA buying out Hyperion.
  463. No, there is no truth to this rumor.
  464. A strategic alliance would be more reasonable.
  465.  
  466. On Linux/BSD/Windows
  467.  
  468. Do you plan to support Linux mint developers and Linux
  469. community?
  470.  
  471. Does Mint send money to Ubuntu? No.
  472. We hope to contribute back to the Linux community in some fashion at
  473. some stage, but we are a little focused on our own business
  474. development at the moment. The most we can do right now is
  475. assisting the open source cause by proliferating GNU/Linux.
  476.  
  477. Have you considered adopting the Amiga styled Window
  478. Manager amiWM which although is quite limited in its current
  479. form, would at least give users a traditional look and feel of
  480. Workbench?
  481.  
  482. We would only be accused of copying something, and there is also a
  483. small likelihood that there is a legal restriction in regard to OS
  484. appearance. Technically, I am told Amiwin is too primitive to be used
  485. as a main desktop, and some Amiga operations are counterintuitive to
  486. people used to mainstream OSes. There is nothing stopping anyone
  487. from installing an AOS theme on top of Commodore OS, and we have
  488. seen a few commodore-amiga.org members do it. Ultimately, we want
  489. Commodore OS to have its own identity and its own look and
  490. functionality. There is also nothing stopping anyone installing AROS on
  491.  
  492.  
  493.  
  494. --------------------------------------- 11
  495.  
  496. our machines if they want similar functionality.
  497.  
  498. Do you plan to initiate a new open project similar to Wine
  499. which is strictly dedicated for Amiga operational system?
  500.  
  501. That is an interesting idea, but an interpretation of the legal
  502. restrictions would also seem to prohibit us from sharing similar APIs to
  503. AmigaOS. It can also be argued that we would gain little as the Linux
  504. software stack is far superior to that of current Amiga-like OS
  505. implementations. A much better idea, that would assist the AmigaOS
  506. community, would be cross platform development kits that would
  507. enable portability between such platforms. But still that gains us little
  508. except a software development direction to point all the developers
  509. who ask us where to start in regards to technology.
  510.  
  511. Are there plans to bring out a customized (Workbench style)
  512. GUI like what Apple have done with BSD and custom GUI?
  513.  
  514. Yes, a custom GUI but not based on Workbench style or APIs. We want
  515. to be a forward looking company. We want to build something that is
  516. also applicable to tablets and consoles with a desktop fallback mode.
  517. Commodore OS/Linux is already pretty close to the functionality of
  518. MacOSX really, and all that is lacking are commercial apps. Perhaps
  519. our utilisation of GNU/Linux can go some way in supporting
  520. commercial development for it. We intend to open our own app store
  521. some time soon, which would provide WINE compatible games, classic
  522. emulated games and Linux games.
  523.  
  524. On UAE
  525.  
  526. Do you plan some sort of a help for UAE project in order to add
  527. support for PowerPC to this application?
  528.  
  529. I am told very little would be gained from that as there is very little
  530. PPC software that is not already available to us non-emulated.
  531.  
  532. HARDWARE
  533.  
  534. On PowerPC/Natami/non x86 Hardware
  535.  
  536. Wouldn't it be more reasonable to support a project like Natami
  537. or Minimig AGA than releasing a PC with Linux and the Amiga
  538. sticker?
  539.  
  540.  
  541.  
  542.  
  543. --------------------------------------- 12
  544.  
  545. No, not at all. PCs are a billion dollar industry and these hobby
  546. projects, while cool, have no commercial value and appeal to a much
  547. smaller group of retro enthusiasts.
  548.  
  549. I like the Natami and Minimig projects and think they are very
  550. interesting, and for that reason alone would like to bring them under
  551. the Commodore umbrella, but there is very little we can do to add to
  552. their development or success at this stage. If, or when, these projects
  553. ever come to fruition it may be worth providing them as Commodore
  554. Amiga options, but the majority of people would have difficulty
  555. justifying the price in comparison to a fully fledged PC.
  556.  
  557. What is your opinion of the Natami project? Would you be
  558. interested in making Classic a500/a1200 style cases(similar to
  559. the amiga fantasy case) for natami and for sale to users that
  560. want to build their own systems. Do you plan to use the
  561. potential of Natami to create chip or card that could work with
  562. your motherboard under a new, common operational system?
  563.  
  564. While we have no immediate plans for an A500 replica, we will surely
  565. produce it one day. When that day comes we intend to make
  566. allowances for Natami as long as it does not conflict with our design
  567. goals. Inclusion in our upcoming line of desktop models is more than
  568. likely possible.
  569.  
  570. A Natami custom chip or card would be great, but would require the
  571. kind of R&D we canÕt afford right now. However, if 500 people could
  572. agree to put the unit cost in an escrow account as per our offer, we
  573. could justify the risk and make it a reality.
  574.  
  575. Why are you not doing the only sensible option of funding
  576. PowerPC 604 CPU emulation core for WinUAE option so Amiga
  577. OS4 could be run on your generic cobbled together medium
  578. power PC compatible?
  579.  
  580. I see you are under certain delusions and will leave it at that.
  581.  
  582. Would you consider some non-x86 HW, like the upcoming Efika
  583. i.MX6 from Genesi?
  584.  
  585. Yes, we are considering all options and others you havenÕt heard of.
  586.  
  587. What is your opinion about the FPGA projects that are
  588. recreating the old 8-bit and 16-bit machines on hardware FPGA
  589.  
  590.  
  591.  
  592. --------------------------------------- 13
  593.  
  594. emulation?
  595.  
  596. As I said earlier, I like the Natami and Minimig projects and think they
  597. are very interesting, and for that reason alone would like to bring
  598. them under the Commodore umbrella some day.
  599.  
  600. Perhaps an FPGA PCIe card could be utilised as options on our
  601. machines. There are certainly a lot out there, but they are too
  602. expensive to provide as standard. Even then, one would argue that
  603. emulation is preferable though.
  604.  
  605. What do you (or any of your employees with computer
  606. hardware/systems backgrounds) think of this computer/OS
  607. architecture?
  608.  
  609. From what I can understand, it sounds wonderful, but would likely be
  610. outdated before it ever came to fruition.
  611.  
  612. How did you feel about iContain and what sets your Amiga
  613. apart from their computers?
  614.  
  615. iContain, was just a friend of BillÕs doing him a favour. It no longer
  616. exists to my knowledge. But ask yourself, do you really want the
  617. Amiga to be a bargain basement brand associated with the rental
  618. crowd, which basically canÕt afford to buy PCs? Do you really want
  619. something with a remote off switch? I have nothing against people
  620. who canÕt afford PCs, but thatÕs really taking the Amiga brand in the
  621. wrong direction. No, we want the Amiga brand to be associated with
  622. high-performance home computing again and once established, to
  623. become as respected and popular as todayÕs Apple Macs.
  624.  
  625. On x86 & current products
  626.  
  627. Why is it taking you so long to bring to market range of
  628. computers made from pre-existing cases with a pre-existing
  629. motherboards running a pre-existing OS?
  630.  
  631. Focus, thatÕs all. We have as much as we can handle with existing
  632. models. We intend to release a few new models in the coming months.
  633. Not everything is as easy as you think to pull together and to be quite
  634. honest, we arenÕt in any particular rush. Despite the apparent
  635. condescension in your question there is more than a trivial amount of
  636. modification to our cases and to the OS we use, and there are even
  637. more to come. A great design is a great design, whoever makes it, and
  638.  
  639.  
  640.  
  641. --------------------------------------- 14
  642.  
  643. if it is close to what we already had in mind, then why not use it? Not
  644. everyone scans the web to see what part came from where. ItÕs a little
  645. obsessive compulsive if you ask me.
  646.  
  647. Is there a line of Commodore / Amiga mice and keyboards
  648. being designed/produced which will complement the current
  649. range of Mini computers?
  650.  
  651. There will be keyboards and mice available as both accessories and
  652. standard options some time soon. We are currently finalising such
  653. plans.
  654.  
  655. Why do you feel it appropriate to use the Amiga (or Vic) name
  656. on these machines?
  657.  
  658. I think of the Amiga more as a concept, rather than it must be this
  659. hardware or that software. I believe its essence is encapsulated as a
  660. beautiful, high-performance, home computer for creativity and
  661. entertainment. The VIC line is represented as something more
  662. affordable and more compact. Something more Òfor the massesÓ. I
  663. would also like to re-iterate that there will be no Atom based
  664. Commodore AMIGAs in our line up, so it really is about time people
  665. stop accusing us of doing that. We hold the AMIGA line with the
  666. utmost respect and dignity and our AMIGA range will grow to include
  667. even more stunningly powerful options. The AMIGA mini is just the
  668. base model of our AMIGA range, not the flagship. The best is yet to
  669. come.
  670.  
  671. Why do you make mistakes like not putting a proper fan in the
  672. c64x or giving this amiga mini too small a power supply?
  673.  
  674. Why do you make the mistake of believing this to be so? Our C64x
  675. always had enough ventilation, however to make sure and allay such
  676. concerns we added an additional fan, and even reshaped the heat sync
  677. to accommodate it. It was never really a problem, but we took steps to
  678. ensure it didnÕt become one in peopleÕs minds. The configuration in
  679. question was recently discontinued in favour of a more powerful
  680. motherboard, so it is a moot point anyway.
  681.  
  682. The AMIGA mini has a sufficient power supply despite what you may
  683. have read. The GPU is onboard, and the total power requirements are
  684. within the specifications for the components we use.
  685.  
  686. Is your Amiga Mini product UL and CSA certified? Likewise,
  687.  
  688.  
  689.  
  690. --------------------------------------- 15
  691.  
  692. were you issued an FCC ID for your product?
  693.  
  694. Every product we sell is FCC, CSA, CE, UL, etc. rated and certified. In
  695. fact, our VIC Slim and C64x had to undergo extensive testing before
  696. an FCC registration was issued. You can go online and read the few
  697. hundred pages of test results if youÕre that concerned, or you could
  698. simply ask some of your fellow forum members to look on the bottom
  699. of their Commodore computer, and read you the label. (Yes, believe it
  700. or not, there are quite a few Òcloset Commodore customersÓ amung
  701. you)!
  702.  
  703. What is the purpose of 16 GB of Ram in your system?
  704.  
  705. We wanted to come out with a bang. Do you see many systems that
  706. small that come with 16 GB of RAM? It got you attention didnÕt it? The
  707. amount of configured memory is now optional.
  708.  
  709. Do you intend to introduce UEFI technology instead of BIOS (of
  710. course in Amiga way)?
  711.  
  712. UEFI usage is inevitable, and is currently in some of our products now,
  713. but as we donÕt actually produce the hardware we incorporate, we
  714. must utilise whatever is available.
  715.  
  716. For those people who are not excited by a linux pc, will you
  717. genuinely have something of interest for them?
  718.  
  719. Yes, itÕs called Windows, you may have heard of it. We are considering
  720. providing that as an option beside Commodore OS. Ultimately, we are
  721. OS agnostic, and donÕt care if you go and install AROS or MacOSX on
  722. our machines (at your own peril).
  723.  
  724. Otherwise, we believe the hardware configuration, the software
  725. configuration, the modelÕs looks and the famous Commodore and
  726. Amiga brands give us some slight advantage in the marketplace, and
  727. certainly with the 30+ million odd former Commodore owners out
  728. there.
  729.  
  730. Why should we ask any questions to a producer/assembler of a
  731. regular PC computer when the only connection between this
  732. system and Amiga is by UAE?
  733.  
  734. We are re-releasing computers bearing the famous Commodore and
  735. AMIGA brands that many people cut-their-teeth with and loved.
  736.  
  737.  
  738.  
  739. --------------------------------------- 16
  740.  
  741. Whether you find it interesting is really up to you. We receive so many
  742. questions and so much interest from so many people who are
  743. supportive of our activity, you would have to ask those people what
  744. compels them.
  745.  
  746. Almost 30,000 ÒlikesÓ on Facebook; feel free to engage with them:
  747. http://www.facebook.com/CommodoreUSA
  748.  
  749. AMIGA can mean many things to many people, and not many can
  750. agree on what it is, but as long as you are convinced that AMIGA is a
  751. certain narrow set of hardware and software rather than a concept as
  752. we do, there can be no convincing you of the merits of our activities.
  753. You have to let go to take off.
  754.  
  755. Is Amiga x86 going to have fully licensed Amiga ROM in order
  756. to legally emulate previous systems?
  757.  
  758. Amiga ROMs for game emulation are part of our license.
  759.  
  760. What is the target group for your product?
  761.  
  762. We have, or soon will have, models aimed at different target groups,
  763. from those who love retro, to hardcore gamers, all the way to a more
  764. mainstream audience. The Commodore and AMIGA brands obviously
  765. have the most appeal to those that grew up with those computers, and
  766. want something a little different, but not so different so as to be a
  767. nuisance.
  768.  
  769.  
  770. ON THE COMMODORE and AMIGA BRANDS
  771.  
  772. What relationship (if any) do you have with Amiga Inc? Again
  773. same question but with regards to Hyperion, A-eon or any
  774. other amiga company?
  775.  
  776. Bill McEwan signed our license contract and every so often we talk to
  777. him about our plans. We presently have no relationship with any other
  778. ÒAmiga companyÓ, whatever that means. Keep in mind that
  779. Commodore USA, LLC is the only company that can produce and
  780. market products bearing the ÒAMIGAÓ trademark, without any attached
  781. suffixes or prefixes. In any case, communication between any of these
  782. parties would be subject to confidentiality.
  783.  
  784. Having acquired a license to use the Commodore name to sell
  785.  
  786.  
  787.  
  788. --------------------------------------- 17
  789.  
  790. common x86 hardware what made you decide to buy a license
  791. for the Amiga name to do exactly the same thing?
  792.  
  793. The reunification of the Commodore and Amiga brands after all this
  794. time was a fantastic opportunity and one we are yet to fully capitalise
  795. on. I felt it was perfect as a way to differentiate our upcoming high-
  796. performance gaming line. ItÕs a similar thing to what Dell does with
  797. Alienware.
  798.  
  799. Given the expressed desire to progress from being a licensee to
  800. an owner of both Commodore and Amiga IP, is there any
  801. progress on either of those fronts?
  802.  
  803. I canÕt recall every publically making that statement.
  804.  
  805. Could you describe exactly how the legal situation stands
  806. regarding the brand names (Commodore, Amiga, with
  807. associated marks like "Boing Ball" etc), and licenses and
  808. ownership's thereof?
  809.  
  810. The Commodore trademark is still being duked out in the courts, as we
  811. have documented on our forum, commodore-amiga.org.
  812. Amiga Inc, continues to own the AMIGA trademark and Boing Ball
  813. trademark amongst other things. Our license covers Boing Ball
  814. imagery on our Commodore Amigas.
  815.  
  816. How much did you pay Amiga Inc. for the rights to use the
  817. Amiga name on your computers?
  818.  
  819. Such contracts are confidential between the parties to the agreement.
  820.  
  821. Do you pay Amiga Inc. a licensing fee for each machine sold, or
  822. was it a single lump sum payment, or a combination of both?
  823.  
  824. I will this one time indulge you and say, both.
  825.  
  826. Do you plan to create your own BIOS in Amiga style?
  827.  
  828. No, although we may skin it where possible. We need to be flexible in
  829. terms of motherboards in order to allow us to have the most
  830. technologically advanced product. ThatÕs what we believe having an
  831. Amiga should be about. The most technologically advanced computer
  832. for the time, for the form factor.
  833.  
  834.  
  835.  
  836.  
  837. --------------------------------------- 18
  838.  
  839. Why did you use name AMIGA for a PC computer that neither
  840. its operational system, architecture nor a case even in the
  841. smallest way has any connection with Amiga?
  842.  
  843. I think of the Amiga more as a concept, rather than it must be this
  844. hardware or that software. I believe the AmigaÕs essence is
  845. encapsulated as a beautiful, high-performance, home computer for
  846. creativity and entertainment. The VIC line is represented as something
  847. more affordable and more compact.
  848.  
  849. Apart from the "Commodore" name, does CommodoreUSA have
  850. anything more in common with the old classic line of
  851. Commodore systems? (logos, stickers, labels, retro keyboards
  852. are not an answer here)
  853.  
  854. When you have such a leading question that excludes everything but
  855. your desired response, what in your opinion could meet such criteria?
  856. We have gone to the trouble of creating our own custom branded
  857. Commodore operating system based on GNU/Linux, which does
  858. everything an Amiga-like OS can and more, without any of the various
  859. hindrances people seem to argue about ad infinitum. We have plans
  860. for greater things but it will be a while before they bear fruit. We also
  861. are also rather unique with our focus on keyboard computers which is
  862. practically synonymous with Commodore and is a great differentiator.
  863.  
  864. Why are you putting Amiga logo on HTPC cases, where are the
  865. Amiga look-a-like cases?
  866.  
  867. We want to go beyond pure retro for a look that can also appeal to
  868. more to a mainstream audience. We donÕt want to put all our eggs in
  869. the replica basket. Think of the new Mustangs, MiniÕs and Beetles, for
  870. an idea of what is in our mind regarding re-styling or re-imagining of
  871. classic models. Our new models will pay similar homage, and to do so
  872. they need to be pizza shaped like the classics or todayÕs HTPC units.
  873. We will also likely sell towers by years end, but leveraging the classic
  874. Amiga form factors seems the most appealing and distinctive option at
  875. the moment.
  876.  
  877. Do you feel at liberty to sell products with AROS bundled, in
  878. products branded Amiga? 2b) Or sell products to re-distributors
  879. who bundles the HW with AROS?
  880.  
  881. We cannot for reasons that have already been discussed. It is likely
  882. that official resellers/configurators will be under the same restrictions
  883.  
  884.  
  885.  
  886. --------------------------------------- 19
  887.  
  888. also.
  889.  
  890. If I understood things right, You have put up an idea of third
  891. party system builders can buy a branded case (of your
  892. selection) from you and build whatever custom combination of
  893. HW inside it, for their local marke? Is that correct? 3b) Can this
  894. be "turned around", i.e. say that I already have a product using
  895. a cool custom case I have had designed, can you allow
  896. branding on those for a fee?
  897.  
  898. It must be stressed, that a reseller or configurator does not suddenly
  899. have a license to produce or merchandise anything they like under the
  900. trademarks, nor may they represent themselves as us or even as an
  901. affiliate of ours. Ultimately, if you want your cool looking custom case
  902. to bear Commodore and/or AMIGA branding, then it would be prudent
  903. to try to convince us to include it in our line-up so you and others can
  904. too. In that way you would either receive royalty fees on your design
  905. or be paid for case manufacture.
  906.  
  907. When you acquired the Commodore "thing" did you get any
  908. papers containing "secrets", items like unknown future
  909. designs? Stuff like that we would all appreciate to hear about,
  910. if such exists.
  911.  
  912. No. But we know they exist. ;-)
  913.  
  914. Is Commodore USA in possession of schematics or HDL codes
  915. for Amiga chipsets? If yes, do you have rights to use them?
  916.  
  917. No. But if Amiga Inc. do we could license them if we wanted to.
  918. Outside of that, certain things have come to our attention from various
  919. sources, but I canÕt say weÕre jumping on anything at this stage.
  920.  
  921. Do you think the fee (whatever that may have been) you paid
  922. Amiga Inc. for the name was worth it financially?
  923.  
  924. We believe it will be, and by the huge amount of press we received
  925. initially, and most recently with the release of our Amiga mini, I would
  926. have to say YES! Keep in mind weÕve only just released our first
  927. AMIGA model, and we have many more models up our sleeve.
  928.  
  929. Do you think the Amiga license represents value for money in
  930. terms of additional media coverage and custom over the
  931. attention that the Commodore name has brought to your
  932.  
  933.  
  934.  
  935. --------------------------------------- 20
  936.  
  937. business.
  938.  
  939. I can categorically respond to that with a big ÒYESÓ again. It was about
  940. as big as our Commodore 64 announcement and we have witnessed a
  941. huge spike in sales across our whole range as a result.
  942.  
  943. The philosophy around the Amiga was "a computer for the
  944. masses".
  945. Will we ever see that philosophy in practice again? And, will a
  946. "new" computer carrying a heavy name like that be as
  947. revolutionary as its ancestors were?
  948.  
  949. You have it all wrong. That was the late Jack TramielÕs Commodore tag
  950. line, and as he left Commodore well before AMIGA came about, one
  951. could argue it didnÕt play into CommodoreÕs thought process with
  952. Amiga. The C64 catered to that segment all the way up to the early
  953. nineties, while the Amiga was much more expensive, especially when
  954. brought up to similar specs as PCs of that era. We have a number of
  955. ideas for low cost PCs, and we will see how they play out.
  956.  
  957. With the breakneck pace of technology, it is pretty hard to be
  958. revolutionary in the PC arena these days, and even if you could, it
  959. would be fleeting. However, just because you canÕt surpass those with
  960. multi-million dollar R&D budgets technologically, it doesnÕt mean you
  961. canÕt focus on certain emerging technologies that are more novel and
  962. interesting. I have a few very different ideas which could make Amigas
  963. special again, but I donÕt want to say anything about them until we
  964. can actually make them a reality.
  965.  
  966. More specifically, do your plans change depending on the
  967. outcome of the C=Holdings B.V. v. Asiarim Corporation et al
  968. lawsuit? If so, in what way?
  969.  
  970. Not really. It will be business as usual.
  971.  
  972. ON THE COMPANY
  973.  
  974. What is the capital of your company? What does the ownership
  975. structure look like? What are company's incomes and costs?
  976. Does the company have any loans taken?
  977.  
  978. These are confidential business matters that as a private company we
  979. are not obligated to answer. I own 100% of the stock. I donÕt blame
  980. you for asking because you are interested, but please realise that you
  981.  
  982.  
  983.  
  984. --------------------------------------- 21
  985.  
  986. are not a potential investor or stakeholder, in which case you would be
  987. required to know such things.
  988.  
  989. Where is a real registration place for your main company
  990. (mother company)?
  991.  
  992. Our current address has been on our website
  993. www.CommodoreUSA.net for nearly a year.
  994.  
  995. 6555 Powerline Rd
  996. Fort Lauderdale, FL 33309.
  997.  
  998. If you call ahead I would be happy to provide you with a tour of our
  999. facilities. There is a slideshow video of our configuration center on our
  1000. website.
  1001.  
  1002. http://www.commodoreusa.net/CUSA_FacilityVideo.aspx
  1003.  
  1004. How many employees does the company plan to hire this year?
  1005.  
  1006. As many employees as required to fulfil product demand. I know that
  1007. sounds like a non-answer, but you can never really know until orders
  1008. start coming in. We have a few new models coming out soon, and weÕll
  1009. see what kind of workload they generate.
  1010.  
  1011. Who is supposed to be strategic investor? Where does the
  1012. production take place? What part of the production will be
  1013. made/is made outside of Asia (percentage of the final
  1014. product)?
  1015.  
  1016. Good question; short answer: There is no stategic investor that I can
  1017. comment on presently. I can say that we haves spent thousands of
  1018. dollars on the preparation of documents including Private Placement
  1019. Memorandums (over 1500 pages!) and other SEC documents needed
  1020. to go forward in this regard.
  1021.  
  1022. Currently, the VIC-Slim and our upcoming VIC-Max are assembled in
  1023. China, and everything else is manufactured in the US (C64x case and
  1024. keyboard) and assembled in Florida. Assembly in China is obviously
  1025. the cheaper option and will allow us to sell computers at an acceptable
  1026. price Òfor the massesÓ.
  1027.  
  1028. Why do you think there is so much animosity towards CUSA
  1029. from people in the Amiga community, and does it bother you?
  1030.  
  1031.  
  1032.  
  1033. --------------------------------------- 22
  1034.  
  1035.  
  1036.  
  1037. "The lady doth protest too much, methinks." --From Hamlet (III, ii, 239)
  1038.  
  1039. I am no psychologist (although I am married to one), but I think it
  1040. comes down to the fact that when people invest a lot of time in a
  1041. particular pass time or activity they begin to identify themselves with
  1042. it and with those of similar likes. Such groups polarise on ideas and
  1043. this generates an Òus versus themÓ kind of mentality. IÕm told it is a
  1044. school yard mentality, and certainly some of the criticisms that come
  1045. our way seem rather juvenile at times. As the new kids on the block,
  1046. with what would be considered a different way of thinking about all
  1047. things Amiga, of course there is going to be a lot of animosity towards
  1048. us. The Amiga scene has always been belligerent to each other, so
  1049. why should our appearance on the scene be any different? I was quite
  1050. amused on first learning about all the different ÒcampsÓ, and the
  1051. various histories and hostilities. In this, and more pertinent world
  1052. affairs, I think Òwhy canÕt we all just get alongÓ. I think, in the end, it
  1053. comes down to some, but not all, in these groups being set in their
  1054. ways and somewhat inflexible. But thatÕs fine, no one is forcing or
  1055. even asking you to change. I do believe however that the most vocal
  1056. critics are just spiteful of our success, to the point of their vitriol
  1057. reaching a level of absurdity.
  1058.  
  1059. Since I will not reply in kind to these disgusting, sometimes slanderous
  1060. comments made by a small handful of borderline psychotics, I must
  1061. admit that I do get amused knowing that their elevated blood pressure
  1062. and intense mental anguish will be my only reward. It makes me
  1063. laugh quite often. ItÕs not like weÕre killing any current scene projects
  1064. or changing them in any way. They all continue as before and we have
  1065. taken nothing away from the community. I can only think that there is
  1066. quite a bit of sour-grapes on the part of those that would have wanted
  1067. their particular faction to acquire the notority, exposure and
  1068. acceptance that we have experienced.
  1069.  
  1070. Admittedly, I also talk in quite grandiose terms sometimes, which I
  1071. know can grate on some people, but such is the way of marketing and
  1072. showmanship. I think weÕve been quite successful in that aspect, given
  1073. our limited resources, so I donÕt think IÕll stop that any time soon. I do
  1074. believe however, that through the immense publicity we have raised
  1075. we are adding to the Amiga scene in general by reaching fans who
  1076. never wanted to be involved in the hardcore scene or with all the
  1077. childish in-fighting. WeÕve brought entirely new blood into the Amiga
  1078. scene and had some converts along the way. We may have different
  1079.  
  1080.  
  1081.  
  1082. --------------------------------------- 23
  1083.  
  1084. ways of celebrating the greatness of classic Commodore and Amiga
  1085. computers, but we are passionate just the same.
  1086.  
  1087. The AMIGA represented different things to different people, and IÕve
  1088. got news for you, not everyone was so obsessed with the OS or the
  1089. particular nuts and bolts of the system as the hardcore fans on this
  1090. forum are. For many, the OS and the hardware were just what you
  1091. had available at that time, and to go back to that, while interesting
  1092. and nostalgic, would seem a backwards step to many. I prefer to see it
  1093. as how some people like using a stick, and some enjoy automatics. If
  1094. it gets you to your destination comfortably and on time there is not
  1095. much difference.
  1096.  
  1097. It must be also realised that the majority of Amiga owners were solely
  1098. games players, using their Amigas in a similar fashion to consoles, and
  1099. while they may have used the machines for some other purposes now
  1100. and then, do not have any particular allegiance to the operating
  1101. system or chips in the machine, but loved the brand just the same.
  1102. They were proud of their purchase, and of the classic Commodore
  1103. Amigas, as being fantastic all-singing, all-dancing, game playing
  1104. machines of the era, and so it will be again with our new Commodore
  1105. Amigas.
  1106.  
  1107. As I said earlier I consider the spirit of the Amiga brand in terms of the
  1108. following concepts. The Amiga allowed people to be creative, which we
  1109. now provide through Commodore OS with its abundance of creative
  1110. software. With all the graphics editors, music composition tools,
  1111. programming suites and games available within our Commodore OS
  1112. Linux distro, from the get-go, we have it all. How is that not what the
  1113. AMIGA espoused and was well regarded for? GNU/Linux is a great OS,
  1114. which is worthy of more mindshare, and it is as big an underdog as the
  1115. Amiga seemed in the day.
  1116.  
  1117. The new Commodore Amigas will be entertaining and more than
  1118. capable of playing great cutting edge games, be they through
  1119. Windows, or through Commodore OS which comes with hundreds of
  1120. 3d and retro games which can provide hundreds of hours of
  1121. entertainment value in their own right. ItÕs even got a built in media
  1122. center. And if you want to run a classic game you can easily run it
  1123. through our included emulators, just as IÕm told next gen Amiga-like
  1124. OSes have to these days. But I ÒgottaÓ tell you, while fun, and worth
  1125. having as an attraction, classic emulation is really a gimmick and not
  1126. at all as important in the scheme of things as many of you believe. We
  1127. are not expecting sales just because our machines can run classic
  1128.  
  1129.  
  1130.  
  1131. --------------------------------------- 24
  1132.  
  1133. games, but it is a nice to have feature that adds to the enjoyment of
  1134. our systems.
  1135.  
  1136. As painful as a change of perspective may feel to people, we are
  1137. basing the new AMIGA on commodity hardware. The pace of
  1138. technology is exponential, such that a computer company sitting on
  1139. the same motherboard for more than a year for their flagship product
  1140. is increasingly unlikely. The only realistic way an Amiga can possibly
  1141. ever be technologically up to date or a success again is to go toe to
  1142. toe with what is out there with comparable weaponry. Some people
  1143. donÕt want that, but that is their problem.
  1144.  
  1145.  
  1146. ON THE ACCUSATIONS
  1147.  
  1148. Why should an Amiga user get one of your Amiga's? What does
  1149. a CommodoreUSA Amiga offer that a PC made from the exact
  1150. same parts doesn't, apart from the name, and a doubled price-
  1151. tag?
  1152. If someone really wants a commodore or amiga branded pc,
  1153. why should someone pay 3x as much as the parts cost to get it
  1154. from you instead of making their own stickers?
  1155.  
  1156. First of all, our prices are in flux, and secondly you are wrong on
  1157. prices. Many of the price configurations we have seen people come up
  1158. with have been either dead wrong or have left out essential bits, like
  1159. fixed overhead, payroll, taxes, insurance and most importantly
  1160. PROFIT! We can never hope to compete with systems you can put
  1161. together yourself on price. No one can. Not everyone wants to build
  1162. things themselves either, but if you like our Commodore and Amiga
  1163. branded cases you have the possibility of buying one and can have at
  1164. it.
  1165.  
  1166. Why did you claim that ads would be on television, when they
  1167. never made it anywhere but on youtube?
  1168. What happened to your 30 million dollar advertising budget.
  1169. Does it cost 30 million dollars now to self edit a few videos to
  1170. cheesy production music that costs 20$ per track and upload
  1171. the view to youtube? You claimed you had a 30 million dollar
  1172. advertising budget. All we've seen is a mention on a dvd and
  1173. some youtube videos that were made at home.
  1174.  
  1175. The 30 million dollar budget was an invention of the advertising
  1176. agency we are no longer affiliated with. A budget is just a plan, and
  1177.  
  1178.  
  1179.  
  1180. --------------------------------------- 25
  1181.  
  1182. clearly things would be entirely different if we actually had 30 million
  1183. dollars, and we never claimed we had it. People just jumped to
  1184. conclusionsÉ..We tried to correct that publicly on a few occasions and
  1185. just gave up, and didnÕt want to get involved with all the vitriol. If
  1186. youÕre stupid enough to believe we have 30 million dollars weÕre quite
  1187. happy to let you.
  1188.  
  1189. Why did you illegally steal footage from a disney movie (TRON)
  1190. to make ads for your company?
  1191.  
  1192. Another contender for the most stupid question. Here are the facts
  1193. regarding the co:branding of the release of our C64x and with DisneyÕs
  1194. release of their TRON dvd:
  1195.  
  1196. Regardless of the repeated lies initially started by one of your forum
  1197. members, and repeated by the brainless individuals who seem to get a
  1198. vicarious thrill diminishing and mocking our success É
  1199.  
  1200. 1. We did not approach Disney in any manner regarding the
  1201. possibility of a co:branding of our companies respective IP and
  1202. product.
  1203. 2. They approached us, and presented the opportunity that they
  1204. wanted us to participate in.
  1205. 3. Commodore USA, LLC and The Walt Disney Company did not
  1206. exchange any cash or cash equivilant in this co:branding
  1207. campaign. NOT ONE PENNY changed hands between us.
  1208. 4. Disney already had two HUGE computer companies battling for
  1209. this opportunity; when the VP of Disney became aware of our
  1210. upcoming C64x launch, he put us on his radar, and we began
  1211. to engage.
  1212. 5. This was not a paid advertising program; You canÕt buy this
  1213. exposure from Disney, it as to be offered; itÕs not for sale.
  1214. Disney, at their sole expense, printed millions of full color dvd
  1215. insert panels, which were included on the front of every TRON
  1216. dvd worldwide!
  1217. 6. Every video we produced had to be approved by Disney. In
  1218. fact, many were rejected for various reasons, and the final cut
  1219. is what was presented to a worldwide audience on April 4,
  1220. 2011.
  1221. 7. MILLIONS of viewers worldwide shared in this exciting
  1222. adventure; the thirty year rebirth of the C64 and TRON!!!!
  1223.  
  1224. Disney is the worldÕs largest multi media conglomerate. The fact that
  1225. they saw the value in such a huge co:branding alliance with
  1226.  
  1227.  
  1228.  
  1229. --------------------------------------- 26
  1230.  
  1231. Commodore USA speaks volumes about the efforts and successes we
  1232. have obtained in such a short time frame.
  1233.  
  1234. Link to DisneyÕs official TRON webpage, featuring Commodore USA as
  1235. a co:branding partner, right next to Coca Cola.
  1236.  
  1237. http://disney.go.com/tron/index_flash.html - /partners
  1238.  
  1239. What percentage of markup do you apply to your off the shelf
  1240. components, it seems dreadfully high?
  1241.  
  1242. Really? Same as Apple. They take their raw cost of materials and
  1243. DOUBLE it. That becomes their approx. selling price. OK, I know we
  1244. are not Apple, but the principle remains the same. We must remain
  1245. profitable in order to stay in business, and live to fight tomorrowÕs
  1246. battle. Our margins have been a bit high IÕll grant you, but weÕre
  1247. changing our strategy and will be pricing more aggressively.
  1248.  
  1249. Why did you steal text from apples website on one of your
  1250. earlier websites?
  1251.  
  1252. Yes. I believe I apologised for that. In the excitement of putting the
  1253. first website together one night I got a little copy/paste happy. It was
  1254. really just a temporary place holder, and it looked a lot better than the
  1255. stock latin blurb I should have used. IÕd be happy to give Apple an
  1256. apology. Sorry Apple. I wonÕt do it again. There, happy?
  1257.  
  1258. Why do you maintain so many shill accounts on a.org and
  1259. elsewhere to defend your company? Why don't you just grow
  1260. set of balls and post yourself and stop hiding behind fake
  1261. users? Do your parents know your running a computer empire
  1262. out of their basement?
  1263.  
  1264. We do not have any fake user accounts, although I must admit the
  1265. thought has crossed my mind. It may be hard for you to believe, but
  1266. we have legitimate fans who like to come onto the various forums and
  1267. evangelise, as well as defend against all the lies, vitriol and
  1268. propaganda a small number of individuals like to spout. HereÕs a link
  1269. to a video showing our facility being run out of my parents basement
  1270. http://www.commodoreusa.net/CUSA_FacilityVideo.aspx
  1271.  
  1272. Whats the point of using the Amiga nameplate on something
  1273. not even resembling an Amiga product? We aren't naive
  1274. enough to take such bait, and frankly, it is very insulting.
  1275.  
  1276.  
  1277.  
  1278. --------------------------------------- 27
  1279.  
  1280.  
  1281. Sure, the AMIGA mini does not resemble a classic AMIGA but I felt it
  1282. was something that Commodore would have produced had it continued
  1283. to this day. Some of our new Amiga models will bear a closer
  1284. resemblance to the classics but are not intended as replicas. We intend
  1285. to do what we feel Commodore would have done if it had continued to
  1286. this day.
  1287.  
  1288. Please understand, that we could have done a lot of things with the
  1289. Amiga brand, and if you think that was insulting, you should seriously
  1290. consider what another company, without such reverence for the
  1291. brands, could have done.
  1292.  
  1293. What happened to those 25,000$ workstation amigas you once
  1294. bragged about? What happened to the hundreds or thousands
  1295. of c64x's you claimed you were shipping to big box retails
  1296. stores that never happened. Why?
  1297.  
  1298. This was in reference to something I commented on relating to a
  1299. potential collaboration with NewTek around a new Amiga Video
  1300. Toaster. I went on to estimate that various configurations of such a
  1301. machine could cost as much as $25,000. Obviously, such collaboration
  1302. has not yet occurred, nor will we produce a mainstream Commodore
  1303. Amiga machine that would cost anywhere near that amount. To think
  1304. so is crazy, but yet again, what I have said has been taken out of
  1305. context and applied to the propaganda purposes of a small yet vocal
  1306. minority.
  1307.  
  1308. I do not recall having ever claimed to ship hundreds of thousands of
  1309. C64xs. Some reporters went a little crazy with numbers when they
  1310. published, but certainly not that high, and quite frankly, it was not in
  1311. our best interests to correct them.
  1312.  
  1313. The rainbow coloured ticker has huge appeal in the gay
  1314. communities, I know this first... hand... after visiting bars and
  1315. nightclubs in Amsterdam and San Francisco, wearing nothing
  1316. but a... wearing a dark purple T-shirt with huge Amiga ticker on
  1317. the chest. Are you considering the market appeal for "Amiga"
  1318. and rainbow ticker in the LGBT communities?
  1319.  
  1320. ThatÕs funny. Maybe we should create a line of Amiga clothing
  1321. especially for them. IÕll talk to our Director of Social Media and get his
  1322. take on this.
  1323.  
  1324.  
  1325.  
  1326.  
  1327. --------------------------------------- 28
  1328.  
  1329. Does Dammy's misrepresentations and incorrect expectations
  1330. about company policy and expectations represent corporate
  1331. policy?
  1332.  
  1333. Dammy is not an official representative of Commodore USA but one of
  1334. our biggest supporters. I quite often enjoy talking to him about some
  1335. of our plans and some of the possibilities of those plans. Sometimes he
  1336. gets a bit ahead of himself and extrapolates things we never publicly
  1337. promised. We have made it quite clear publicly that he is not an official
  1338. representative, but many of his comments do hold a lot of insight into
  1339. our thought process and desires, if not concrete plans. His support and
  1340. commentary are most appreciated and valued by myself and our team.
  1341.  
  1342. Whatever happened to "Commodore USA's Final Challenge to
  1343. the Community?"
  1344.  
  1345. You all gave up. It still stands. ItÕs not our fault you canÕt agree on
  1346. anything or maybe there just arenÕt enough of you out there. :-P
  1347.  
  1348. FUTURE PRODUCTS/PLANS
  1349.  
  1350. How are the discussions going with the Natami team to support
  1351. them and if you can resolve a licensing issue with Ben Hermans
  1352. then build into an official Amiga system. Have you any plans to
  1353. create a more classic amiga or such or peripherals etc.
  1354.  
  1355. What discussions? These are leading questions. Any such discussions
  1356. would be confidential. We currently have no plans regarding classic
  1357. Amiga hardware.
  1358.  
  1359. Are you going to conquer computer market of graphics station
  1360. based on 4 core CPU and graphic boards with powerful GPUs?
  1361.  
  1362. I donÕt know if that is even possible. We are focused on home
  1363. computing but certainly there are avenues for powerful workstations in
  1364. such industries. It is certainly doable with multiple high-end nVidia
  1365. Quadro cards being touted as super computers.
  1366.  
  1367. Does C=USA have plan to DEVELOP any new hardware or
  1368. software or to licence (outsource) any h/w or s/w
  1369. development and if yes, what?
  1370. Do you plan to resume the production of Amiga
  1371. 600/1200/4000/CD32 in the classic form known from 1993?
  1372.  
  1373.  
  1374.  
  1375.  
  1376. --------------------------------------- 29
  1377.  
  1378. No, we may do some case replicas, but we currently do not have any
  1379. plans to recreate classic hardware.
  1380.  
  1381. The Amiga Fantasy case or similar all in one keyboard
  1382. computer will it happen? When will Amiga PPC from
  1383. CommodoreUSA see the daylight?
  1384.  
  1385. We want to create an A500 replica. We currently do not have plans to
  1386. sell PPC hardware.
  1387.  
  1388. Do you plan to begin some sort of a cooperation with the Amiga
  1389. community that has nurtured the legend for so many years?
  1390. What I mean is to convince (in a financial way) three Amiga
  1391. teams (AmigaOS, MorphOS, AROS) to work on one operational
  1392. system dedicated to one machine created by CUSA.
  1393.  
  1394. Unfortunately, there appears to be much animosity between the next
  1395. gen Amiga OS teams. WeÕve made it quite clear that we would like
  1396. AmigaOS running on our x86 machines, so in terms of usefulness to
  1397. the collaboration, Hyperion could potentially do that with the
  1398. assistance of AROS. While it would be wonderful if MorphOS Team
  1399. could get involved, I donÕt see how it could be directly useful.
  1400.  
  1401. What companies do you plan to start cooperation with? (not
  1402. only Hyperion or Amigakit but also other suppliers and
  1403. distributors).
  1404.  
  1405. Any such cooperation would be subject to confidentiality.
  1406.  
  1407. Is there *anything* interesting/unique in regards C-USA
  1408. products, or will they always just be using other peoples work?
  1409. (ie. any plans for custom apis, drivers, technologies,etc.)
  1410.  
  1411. We will license or purchase technologies as needed, when we need to,
  1412. just as Commodore did with the Amiga in the 80s.
  1413.  
  1414. Do you have plans for selling the system in Africa? If no, why?
  1415.  
  1416. We currently ship worldwide for free. Even to Africa.
  1417.  
  1418. How many employees does the company plan to hire this year?
  1419.  
  1420. All I can say is, as many as we need to fulfil product demand.
  1421.  
  1422.  
  1423.  
  1424.  
  1425. --------------------------------------- 30
  1426.  
  1427. Do you plan to create something like AppleStore and after
  1428. coming to agreement with the publishers and owners of old
  1429. classic Amiga games make them available to buy as ADF
  1430. images or to create remakes of the most popular titles?
  1431.  
  1432. Oh yes. We are planning to release an app store for classic emulated
  1433. games, WINE compatible games and Linux games within Commodore
  1434. OS and potentially other GNU/Linux distributions.
  1435.  
  1436. Why don't you cooperate with Yoz Montana in the matter of
  1437. Amiga cases which are modern, original and have some retro
  1438. feeling?
  1439.  
  1440. Frankly, because we have much better and more realistic ideas. His
  1441. design looks great, but when he designed it he seemed to forget you
  1442. need room for actual hardware inside. Of course we provided him with
  1443. feedback, and he came back with another larger design, but we
  1444. werenÕt so enamoured with it. It really is a balancing act between
  1445. looks and functionality.
  1446.  
  1447. Do you plan to add numbering system to computer models (like
  1448. in case A500, A1200 etc.)?
  1449.  
  1450. Yes, it has always been our intention to use Commodore model
  1451. naming nomenclature when there are similarities in appearance or
  1452. form factor with classic models. Even a T suffix for towers. We also
  1453. intend to use the lowercase x suffix in our more official model name
  1454. designation, just as we did with the C64x, which has been quite useful
  1455. for denoting our models from the classic C64 in discussion. That said,
  1456. we often just refer to our models as the new Commodore 64 for
  1457. instance, and I imagine we will advertise our new models in similar
  1458. fashion, like the new Commodore Amiga 1000, or the new A2000 etc.
  1459.  
  1460. Do you consider extending the offer for much cheaper models,
  1461. models which will be custom made upon the user requests,
  1462. desktop models, mobile models, etc.?
  1463.  
  1464. We now allow a variety of configuration options on our website. Some
  1465. models have a single base configuration. Configurators will likely want
  1466. to go further in building things to order for their customers. In terms
  1467. of our model line-up there are one or two very different things in the
  1468. pipeline for later in the year.
  1469.  
  1470. Do you have any plans to support any area of the current
  1471.  
  1472.  
  1473.  
  1474. --------------------------------------- 31
  1475.  
  1476. Amiga scene? Viva Amiga film? Advertising on amiga web site?
  1477.  
  1478. We would like to support the demoscene, if we knew where to start.
  1479. Viva Amiga knows of us by now, IÕm sure, yet they havenÕt
  1480. approached us. Who knows, now that weÕve actually released our first
  1481. Amiga maybe that will change.
  1482.  
  1483. Do you have any plans to attend any Amiga shows to demo
  1484. your products?
  1485.  
  1486. Unfortunately, no. I was actually excited to do that, until I discovered
  1487. the attendance at various Commodore and Amiga shows was rather
  1488. poor, making it hard to justify the expense. We would rather create
  1489. our own Commodore show in more easily accessible and populated
  1490. regions, or perhaps as an adjunct to a major computing show.
  1491.  
  1492. Do you feel you made any errors in talking with the Amiga
  1493. community ? Will there be changes in the future?
  1494.  
  1495. Of course, and quite often. I do not know of any company that would
  1496. so openly discuss plans on forums, yet I do not know of any company
  1497. that has ever come under such incredible scrutiny. Except maybe
  1498. Apple of course. People said I was crazy, and many still do, to be
  1499. conversant with a group of hardcore fanboys, especially ones of such
  1500. historic epic hostility. It was a bit of a culture shock. You may have
  1501. noticed that since we have our own forum we donÕt come around as
  1502. much, and you likely only see some of our supporters still around
  1503. posing our side of the argument. The thought that anyone from
  1504. Commodore USA comes onto AmigaOS sites for advertising is so
  1505. utterly ridiculous it just boggles my mind. I sometimes post for my
  1506. own amusement, but that is all.
  1507.  
  1508. I am doing this interview solely because I was politely asked to, and
  1509. would like to set the record straight without all the accompanying
  1510. noise for once. If my answers upset you, then I really feel it is time
  1511. you had a long good look inside yourself to figure out what the cause
  1512. of the hostility is. We are as passionate about Commodore and the
  1513. Amiga as many of you are, but with a different perspective to many on
  1514. this forum. Our activities and plans are not meant to invalidate your
  1515. hobby, your favourite OS, or to denigrate the legendary Commodore
  1516. and Amiga computers, in any way, but to lead the Commodore and
  1517. Amiga brands, that have seemingly languished over the years, to
  1518. greener pastures. Many of your goals are ours too, but we are either
  1519. restricted legally, lack the particular IP, or cannot do everything at
  1520.  
  1521.  
  1522.  
  1523. --------------------------------------- 32
  1524.  
  1525. once. All I can say to you, is that despite the hostility, there is a lot of
  1526. love, and we do not take much to heart. I would like to thank
  1527. everyone that has been vocal in their support of us since we started,
  1528. and it has been a pleasure discussing your hopes and desires for our
  1529. products and our company. It means a lot to us. It is my hope that
  1530. some day we may be in a position to make everyoneÕs Amiga dreams
  1531. come true. Until thenÉ.Take care and God bless.
  1532.  
  1533. Barry
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