if __name__ == '__main__':
    print "Starting population script..."
    os.environ.setdefault('DJANGO_SETTINGS_MODULE', 'my_project.settings')
    from persons.models import Person, Contact
    populate()

#append the app path to your PYTHONPATH before the import
 import sys
 import os

 sys.path.append(os.path.dirname(os.path.dirname(os.path.realpath(__file__))))