My Little Pony
I feel a little silly saying it, but I think there could be a big opportunity with MY LITTLE PONY, if we're not already too late on the trend. I don't know if Michelle already told you this: not only is My Little Pony extremely popular within its core demo, but it has also taken on a very bizarre life within 20's-30's male culture. I have watched the show myself out of curiosity and I don't personally get the interest, but who cares. There's a whole subculture of people called Bronies, which means Bro's who love My Little Pony, and they follow this series very closely. There's even a documentary about it called Bronies: The Extremely Unexpected Fans of My Little Pony. It's…a little creepy.


http://www.wired.com/underwire/2011/06/bronies-my-little-ponys/

The two main creators are Lauren Faust and Megan McCarthy. Lauren is sort of the face of the series, and she was the one who originally developed it with Hasbro. She worked on Powerpuff Girls before that.


From the Wired article above: "Some fans say the show’s appeal lies in good illustration, excellent characters or, as Allen put it, a “perfect storm of ’80s nostalgia and cultural irony.” But nearly every fan Wired.com contacted can be far more specific about the source of the show’s genius: Lauren Faust."


http://en.wikipedia.org/wiki/Lauren_Faust
This, to me, means two things:

Loyalty to the franchise would be extremely important to success of the show, and I know the treatment is from Megan McCarthy, but hopefully Lauren Faust would also be involved.  We should probably move quickly on it, as the show kind of feels like a flash in the pan.
I've put in a call to the TV Research dept. to see if we can get some