BUS 437 Week 1 DQ 1 Writing the Business Plan

 This pack contains BUS 437 Week 1 Assignment Company Description

Business - General Business
 Writing the Business Plan . It is often stated that the process of writing a business plan is as important as the plan itself. Provide a rationale for agreement or disagreement to this statement. What is potentially gained from the writing process? Respond to at least two of your classmates’ postings.

 Using Outside Help to Write the Plan . Respond to the following: What are the benefits and liabilities of using a software package to help write a business plan or hiring consultants to write the business plan for you? Respond to at least two of your classmates’ postings



 Company Description . You will be developing the components of your Final Business Plan with each weekly assignment. Be sure to choose your business carefully, as you will not be able to switch later in the course. Submit the following section of your business plan:

 Company Description : What business will you be in? What will you do? Describe in a 2-3 page APA paper each of the following elements:

  Mission Statement

  Company Goals and Objectives

  Business Philosophy

  Legal form of ownership

 Customer Survey . Develop a one paragraph overview of your product or service. Then, identify at least five questions to include in a customer survey. Respond to at least two of your classmates and critique the questions developed to determine if their questions will address customer benefits of their product

 Industry Analysis . Identify two attractive (growth) and two unattractive (dying) industries to enter into as a new entrepreneur. Provide your reasons for the selections. Respond to at least two of your classmates’ postings



 Marketing Section . In a 2-3 page APA paper, submit the following sections of your business plan:

 Product or Service :

  Describe your product or service and the benefits it will provide for customers.

  Describe the industry and how you will position your company.

 Market Analysis :

  To whom will you market your products?

  Describe pricing, promotion, distribution and forecasts for your product/service.

 Be sure to include at least one scholarly reference in your paper.

 Implementation . There is a vast difference between thinking up a new product idea and actually designing and manufacturing the product. Explain the nature and importance of this difference. Why do you think this task is more difficult than anticipated? Respond to at least two of your classmates’ postings.

 Operations Model . Why do you think an operations model can serve as the cornerstone of the success of a new venture? Identify one company that has developed a unique operating model (as an example, Dell developed a very unique operating model to sell customized computers online). Respond to at least two of your classmates’ postings



 Strategy, Implementation, Management Sections . In a 2-3 page APA paper, submit the following sections of your business plan:

 Strategy and Implementation :

 Describe your most important company competitive strengths and core competencies.

  Develop an operations flow diagram to show the key steps in the production of a product or the delivery of a service.

 Management Team :

  What background experience, skills, and strengths do you personally bring to this new venture?

  Who are the key members of the team? What s

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