imageView = [[UIImageView alloc] initWithImage:[UIImage imageNamed:@"SteveJobsMacbookAir.JPG"]];
[imageView setFrame:CGRectMake(80.0, 20.0, 160.0, 230.0)];
[imageView setContentMode:UIViewContentModeScaleAspectFit];

[[self view] addSubview:imageView];