<map name="simple">
<area href="#" id="p1" shape="poly" coords="428,361,429,376,471,397,468,469,424,490,416,490,181,405,173,384,176,349,179,342,268,309,72,256,67,234,68,220,72,214,99,205,116,203,124,206,186,200,283,218,295,220,302,222,417,242,379,328,377,339,382,347,393,349,412,357" alt="Link" title="Default behavior" onclick="chnageit()">
</map>

<script>
function chnageit(){
     $('#p1').attr('src', 'ZAFIRO_14.jpg');
     $("#p1").parent().css('background-image',"url(ZAFIRO_14.jpg)");
}
</script>