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- 1
- 00:00:01,460 --> 00:00:01,500
- how important this
- agvocacy message would be.
- 2
- 00:00:01,500 --> 00:00:04,500
- how important this
- agvocacy message would be.
- 3
- 00:00:04,640 --> 00:00:04,680
- When I first heard their message
- in Denver, in December last year,
- 4
- 00:00:04,680 --> 00:00:06,600
- When I first heard their message
- in Denver, in December last year,
- 5
- 00:00:06,739 --> 00:00:06,780
- the idea of empowering producers
- to tell their own story
- 6
- 00:00:06,780 --> 00:00:12,620
- the idea of empowering producers
- to tell their own story
- 7
- 00:00:12,760 --> 00:00:12,800
- to the general community
- and consumers
- 8
- 00:00:12,800 --> 00:00:13,800
- to the general community
- and consumers
- 9
- 00:00:13,940 --> 00:00:13,980
- was such a powerful one I thought
- it'd be an ideal fit for today.
- 10
- 00:00:13,980 --> 00:00:17,100
- was such a powerful one I thought
- it'd be an ideal fit for today.
- 11
- 00:00:17,240 --> 00:00:17,280
- One of their key messages was -
- 12
- 00:00:17,280 --> 00:00:18,720
- One of their key messages was -
- 13
- 00:00:18,860 --> 00:00:18,900
- you have to be in front
- of any issues that break.
- 14
- 00:00:18,900 --> 00:00:21,060
- you have to be in front
- of any issues that break.
- 15
- 00:00:21,200 --> 00:00:21,240
- To starting to talk in advance
- of the threat being present.
- 16
- 00:00:21,240 --> 00:00:25,320
- To starting to talk in advance
- of the threat being present.
- 17
- 00:00:25,460 --> 00:00:25,500
- I don't think there's any doubt
- 18
- 00:00:25,500 --> 00:00:26,940
- I don't think there's any doubt
- 19
- 00:00:27,080 --> 00:00:27,120
- that we need to start
- increasing our conversations
- 20
- 00:00:27,120 --> 00:00:28,960
- that we need to start
- increasing our conversations
- 21
- 00:00:29,100 --> 00:00:29,140
- with the Australian consumer
- to really give them the true story
- 22
- 00:00:29,140 --> 00:00:32,360
- with the Australian consumer
- to really give them the true story
- 23
- 00:00:32,500 --> 00:00:32,540
- about Australian
- agricultural production.
- 24
- 00:00:32,540 --> 00:00:33,660
- about Australian
- agricultural production.
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