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- 00:08:26,920 --> 00:08:29,920
- how important this
- agvocacy message would be.
- 163
- 00:08:30,160 --> 00:08:32,080
- When I first heard their message
- in Denver, in December last year,
- 164
- 00:08:32,360 --> 00:08:38,200
- the idea of empowering producers
- to tell their own story
- 165
- 00:08:38,440 --> 00:08:39,440
- to the general community
- and consumers
- 166
- 00:08:39,720 --> 00:08:42,840
- was such a powerful one I thought
- it'd be an ideal fit for today.
- 167
- 00:08:43,040 --> 00:08:44,480
- One of their key messages was -
- 168
- 00:08:44,760 --> 00:08:46,920
- you have to be in front
- of any issues that break.
- 169
- 00:08:47,160 --> 00:08:51,240
- To starting to talk in advance
- of the threat being present.
- 170
- 00:08:51,480 --> 00:08:52,920
- I don't think there's any doubt
- 171
- 00:08:53,160 --> 00:08:55,000
- that we need to start
- increasing our conversations
- 172
- 00:08:55,280 --> 00:08:58,480
- with the Australian consumer
- to really give them the true story
- 173
- 00:08:58,760 --> 00:09:04,600
- about Australian
- agricultural production.
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