how important this
agvocacy message would be.

how important this
agvocacy message would be.

When I first heard their message
in Denver, in December last year,

When I first heard their message
in Denver, in December last year,

the idea of empowering producers
to tell their own story

the idea of empowering producers
to tell their own story

to the general community
and consumers

to the general community
and consumers

was such a powerful one I thought
it'd be an ideal fit for today.

was such a powerful one I thought
it'd be an ideal fit for today.

One of their key messages was -

One of their key messages was -

you have to be in front
of any issues that break.

you have to be in front
of any issues that break.

To starting to talk in advance
of the threat being present.

To starting to talk in advance
of the threat being present.

I don't think there's any doubt

I don't think there's any doubt

that we need to start
increasing our conversations

that we need to start
increasing our conversations

with the Australian consumer
to really give them the true story

with the Australian consumer
to really give them the true story

about Australian
agricultural production.

about Australian
agricultural production.