init = function () {
            var rules, lenientRules;

            // is the switch off, or not an article, or a live blog
            if (
                !config.switches.standardAdverts ||
                    config.page.contentType !== 'Article' ||
                    config.page.isLiveBlog
            ) {
                return Promise.resolve(false);
            }

            rules = getRules();
            lenientRules = getLenientRules();

            return new Promise(function (resolve) {
                if (config.page.hasInlineMerchandise) {
                    adNames.unshift(['im', 'im']);
                    return spacefinder.getParaWithSpace(lenientRules).then(function (space) {
                        return insertAdAtP(space);
                    });
                } else {
                    resolve();
                }
            }).then(function () {
                return spacefinder.getParaWithSpace(rules);
            }).then(function (space) {
                return insertAdAtP(space);
            }).then(function () {
                if (detect.isBreakpoint({max: 'tablet'})) {
                    return spacefinder.getParaWithSpace(rules).then(function (nextSpace) {
                        return insertAdAtP(nextSpace);
                    });
                }
                return Promise.resolve(true);
            });
        };