The target market for this leaflet is the younger generation ranging from 2- 30. The colour scheme should be very jungle like and rainforesty.Such as lots of greens and browns etc. The leaflet should be a3 landscape and fold to become a linear design which folds out from two sides. The leaflet must provide info such as where the park is based, costs, animal information, park history, opening times, feeding times and contact information. The leaflet must have very attractive visual hierarchy that will draw the market to the leaflet.