func trackSignUp(withConsumerId consumerId: String) {
        Mixpanel.mainInstance().identify(distinctId: consumerId)
    }

    func updateUserProfile(withConsumerProfile consumerProfile: [String : Any]) {
        if var profile = consumerProfile as? [String:MixpanelType] {
            profile["$name"] = profile.removeValue(forKey: "name")
            profile["$phone"] = profile.removeValue(forKey: "phone")
            profile["$email"] = profile.removeValue(forKey: "email")

            Mixpanel.mainInstance().people.set(properties: profile)
        }
    }