Coca Cola Contour Bottle

After the invention of the bottle cap in the 1890s Coca Cola switched from it's hutchinson bottles to crown top "Straight Sided bottles" in 1901.  These bottles branded the Coca Cola script, where it was bottled, and sometimes had a paper label.  Back in the early 1900s there was no commercial refrigeration which caused soda bottles to sit in ice chests where the labels would just fall off and you wouldn't know if you were getting a genuine Coca Cola or a copycat brand. To fix this, workers at the famous "ROOT" glass company designed a new bottles.  Mistakenly taking Coca Cola as a Coca Leaf drink, they designed it as a resembelance of a Coca leaf.  The original bottle designed in 1915, would break in bottling due to is crude design.  It was later slimmed, and is now the famous bottle today representing the contour of the female body.  The presidents idea was "I want the customer to know if they indeed have a Coca Cola, even in the dark".  The technology going into this bottle was way ahead of its time. The designed it to fit comfortably in the hand but could still be distinguished from a copy cat.