Social sharing

<?php $share = array(
    'url'     => urlencode(get_permalink()),
    'thumb'   => urlencode(get_branding_image($post->ID)),
    'title'   => urlencode(get_the_title()),
    'twitter' => urlencode('twitter_handle'),
);

$twitter_account = 'whatever';
?>

<ul class="share">
    <li class="email">
        <a href="mailto:?subject=<?php echo $share['title']; ?>&amp;body=<?php echo $share['url']; ?>" data-rel="0" target="_blank" title="Share <?php echo $post->post_title; ?> via email"></a>
    </li>
    <li class="facebook">
        <a href="//facebook.com/sharer.php?u=<?php echo $share['url']; ?>" data-rel="1" target="_blank" title="Share <?php echo $post->post_title; ?> on Facebook"></a>
    </li>
    <li class="google">
        <a href="//plus.google.com/share?url=<?php echo $share['url']; ?>" data-rel="2" target="_blank" title="+1 <?php echo $post->post_title; ?>"></a>
    </li>
    <li class="twitter">
        <a href="//twitter.com/share?url=<?php echo $share['url']; ?>&amp;text=Title&amp;via=<?php echo $share['twitter']; ?>" data-rel="3" target="_blank" title="Tweet about <?php echo $post->post_title; ?>"></a>
    </li>
    <li class="pinterest">
        <a href="//pinterest.com/pin/create/button/?url=<?php echo $share['url']; ?>&amp;media=<?php echo $share['thumbnail']; ?>&amp;description=abcdefg" data-rel="4" target="_blank" title="Pin <?php echo $post->post_title; ?>"></a>
    </li>
    <li class="reddit">
        <a href="//reddit.com/submit?url<?php echo $share['url']; ?>&amp;title=Title" data-rel="5" target="_blank" title="Upvote <?php echo $post->post_title; ?> on Reddit"></a>
    </li>
    <li class="tumblr">
        <a href="//tumblr.com/share/link?url=<?php echo $share['url']; ?>&amp;name=Title" data-rel="6" target="_blank" title="Blog about <?php echo $post->post_title; ?>"></a>
    </li>
    <?php if (is_single() && comments_open()) : ?>
        <li class="comments">
            <a href="#comments" data-rel="7" title="Read comments on <?php echo $post->post_title; ?>"><?php echo $post->comment_count; ?></a>
        </li>
    <?php endif; ?>
</ul>