Actual letter Draft.

    Hello. I’ve recently seen the blog post at http://federationcommander.blogspot.com/2017/01/got-any-marketing-ideas.html and been mulling it over. Me and a fair number of people I know have dabbled in SFB and related products over the years, but never seriously despite wanting too. The post caused me to stop and do some reflecting on why. As well, I’ve been going over what products I do have, your main website, media presence and sales practices (such as are visible from the outside perspective) and doing some serious thinking.
    I’ve identified a fair number of things I think might be worth considering. I’ll be breaking these down into a few categories. Potential product avenues, sales structure, existing products, and marketing considerations.
    As a disclaimer, I don’t know all the considerations with your existing legal situation in anything that follows. Hopefully though there will be things here of use to you. I think you’ve got a robust product line that it’d be nice to see become more popular once again.

Potential Product Avenues
PoD Miniautres
https://www.shapeways.com/ is a business which produces objects on demand via a few different forms of stereolithography. It’s possible to upload 3d models and sell them on to consumers. The seller sets the final price, and shapeways retains the cost of production, leaving you with the difference. A service like this would totally remove the overhead from producing models ahead of time.
More importantly, you already have a customer base here. I see you’ve already had to deal with them on multiple occasions to get infringing products removed from their storefront. The smart thing to do would be to fill the gap with official products. The demand clearly exists.
I don’t know if you have an existing catalog of 3d files for your models, but even if you don’t acquiring them shouldn’t be difficult. Scanning existing miniatures or petitioning the community for submissions are both possibilities here.

Tabletop Simulator and Related.
    This one I’m not sure if really belongs under products or marketing. A bit of both. Tabletop Simulator has really become one of the most popular ways to go about playing traditional games via the internet lately. More importantly, its position on the Steam storefront gives it an enormous amount of traffic.
    Creating a free module containing the material from the Cadet Training Handbook could be an excellent marketing avenue. Again, an enthusiastic community member could possibly be allowed to do so at no overhead. The module could link directly back to your storefront, where interested parties could purchase the full game PDFs.
    Providing a resource package for other popular online tabletops such as Roll20 or VASSAL could also work. Though I know relatively little of VASSAL beyond its existence.

DIY Counters
    This one comes from some personal experience. There’s a lot of overhead in producing laminated counters, but relatively little in producing PDFs. Selling B&W/Color ship counter combos in PDF form could be effective. Especially if you scale them as 1-inch hex counters with high-res ship art, for instance. They merely need to be sold with the instruction to print them on full-page self-adhesive shipping labels. After that, the buyer can simply attach them to scrap cardboard or foamcore and cut them out. I’ve played plenty of games purchased as PDF’s this way when money for miniatures wasn’t in the budget.

Sales Structure
Store Layout and Product Clarity