Paul Myers digital info products

Gmail	L.Mohan Arun <marun2@gmail.com>
My favorite kind of example
1 message
Paul Myers <paul@talkbiz.com>	Fri, Oct 16, 2015 at 5:39 AM
To: Mohan Arun <marun2@gmail.com>


Hi, folks!

Hi, folks...

A little "live offer analysis" today.

A LOT going on in the business lately, so expect more issues than usual for a while. Tomorrow, I'm going to get into something a bit controversial.

Yeah. I'm going to try and keep things to one article per issue for a while. ;)


"Turning Knowledge Into Assets"

As you know, I love to use live product promotions as training examples. Especially when they're from folks who've had very serious success in what they're teaching.

This one is about the whole info-product process, from choosing a niche to launching the product. It's from the team of Alice Seba and Ron Douglas, and it's not the usual course on the topic. It's also not just for newbies, although they'll get the most from it.

One of the big differences is the guarantee. If you follow the instructions and don't make 10 times the investment in the first 30 days, you get your money back. You don't see that kind of confidence often. But then, you don't see a lot of people with Ron and Alice's experience, either.

Quick summary: You get templates and training to go through the whole process. Then you get two live group sessions to cover the details and get your personal questions answered. So far, pretty standard.

It gets interesting when you get to the final stages. The big one for most people is personal, one-on-one evaluation of your product and sales process by Ron and Alice. That would normally be a pretty expensive feature.

That's great for new folks to the business. It's even better for you if you already have info-products out there. Use the templates and training to refine things, and then go for the consultation.

That's hot.

Then there's something that could be worth a ton, but is not guaranteed. Basically, if the product you create is up to their standards, they'll promote it to their customers. That's a big bump to get started, or for an existing product, if it's really good.

You can get it here:

http://talkbiz.com/mastery

If you don't want to sit through the video, hit the X to close the window. That should bring up one of those "Are you sure you want to leave?" boxes. Click "Stay on page" and it will give you a text version of the information.

....

Now, some lessons from that sales system that you can apply in your own efforts.

Notice that Ron points out that the product could sell for 4 figures? He's not kidding. So, why do it at the lower price? This is a big deal, if you pay attention.

When you come out with a new product that you intend to be higher-priced, it's a good idea to get some case studies from real students, which this is designed to do. Real world situations always carry more detail than anonymized stories. And it helps showcase specific situations that might not fit everyone. Get a few of these, though, and you pretty quickly cover all the bases with live examples.

Happy students will often be willing to share those details. Not to mention being likely to give testimonials that count.

The second thing to watch is the live session strategy. That gives early users of the system the nuts and bolts, plus answers for their specific situations. When those sessions are recorded, they become part of the expanded product that can be offered later.

Pack it with value up front, and design it so that delivering on that increases the impact later.

If you're designing something like this from scratch, you could even do free or inexpensive consultations on the condition they can be recorded and used this way later. You create content at the same time you refine your system.

If you wonder about the perceived value of these, consider that they're among the main ways the big coaching programs like Product Launch Formula are sold.

They can even be sold on their own. I have a book here of transcripts of individual consultations Jay Abraham did with clients that sold at $1000 a copy. The interesting thing is that, like with most consulting, a lot of the best ideas in those probably occurred to Jay in the moment. Not stuff you're likely to see anywhere else, in other words.

You'll find yourself coming up with those kinds of unique solutions, too, if you do the live consults.

This is an iterative process. Every time you do one of these, you get clearer on your system, and you develop new tactics and strategies for getting better results.

Start with real world expertise and share it in a consultative environment. This is one way to build a credible high-value offer.

There are all sorts of tools available to do this stuff these days. Many of them are free, and it adds a lot of real world impact to your products.

....

When you hear people talking about reverse engineering someone's sales process, it's usually good advice. Hard for a beginner to do, though, because you don't know if what you're looking at will work for you. Or even if it's working for the person whose process you're checking into.

Looking at how their offer is structured, though, is as easy as what we just talked about. And it's a roadmap to building up from an entry level product to a master's course in your subject.

The best way is to combine that with training from people with in-the-trenches experience. Apply their skills to your knowledge, and you can end up with something powerful.

Ron's latest product did 6 figures in a week, and he's a real-life New York Times best seller. Alice has 20,000+ customers, which speaks for itself. And I can tell you from my own dealings with them that their focus on customer results is up there with the best of them.

If you're new and want results (with a hot guarantee) or if you want to add an edge to your existing product sales, check this out.

http://talkbiz.com/mastery

Word to the wise, though. The offer closes Friday evening. The training starts Saturday, and this won't be a "packed house" sort of thing...

While you're checking it out, notice how the sales process provides value on its own. Even if you don't get the product, you get real-world knowledge you can use to speed your efforts up.

I like this kind of thinking. ;)

Enjoy!


Paul



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