War Z press release

FOR IMMEDIATE RELEASE

http://www.thewarz.com

LOS ANGELES – August 1, 2012 – Arktos Entertainment Group and Hammerpoint Interactive today announced the launch of the official website for the upcoming, zombie-apocalypse MMO, The War Z (TWZ). The game was first announced on July 19 and, within 24 hours, gathered more than 100,000 registrations for the closed beta. The War Z is slated for release in fall 2012 for the Windows PC platform.

“The response in the first week since we announced the game has been incredible and it’s totally inspired the team,” said Eric Nordin, senior game designer for The War Z. “We’ve been following all of the comments on the various forums as well as our Facebook page and it really validates that we’re creating something that gamers want to play.  We’re going to continue working hard and make sure we deliver the best game possible!”

The War Z is an online, multiplayer, survival-simulation game set in an open world infested with zombies.  Players are thrust into this post-apocalyptic world five-years after a viral outbreak that ravaged the human population and left, in its wake, a nightmare of epic proportion.  Hordes of undead zombies roam the cities, and the few remaining human beings have devolved into a lawless, nomadic society where the sole objective is to survive at any cost.  Players must use skill and cunning in order to acquire food, weapons and other supplies necessary for survival.  While navigating the vast landscape, they will discover cities teeming with the undead as well as other players that may or may not be friendly.

The War Z is currently in Alpha phase, with a closed beta planned for the very near future. Players can visit  HYPERLINK "http://www.thewarz.com" http://www.thewarz.com to be notified of updates and other information as well as to register for a chance to participate in the closed beta.

Gamers can find additional information about The War Z and also have the chance to win gear and beta keys by “liking” on Facebook ( HYPERLINK "http://facebook.com/warzmmo" http://facebook.com/warzmmo) and “following” on Twitter ( HYPERLINK "http://twitter.com/the_war_z" http://twitter.com/the_war_z).

About Hammerpoint Interactive

Hammerpoint Interactive was formed in 2011 by a team of experienced developers looking to create a fresh experience in the online, multiplayer arena.  Having worked with large publishers, such as Electronic Arts and Activision, as well as on multiplayer games, such as World of Tanks, the team possesses the knowledge and skill to create multiplayer games that appeal to both hardcore and mainstream gamers. The company, backed and financed by Arktos Entertainment Group, is located in Los Angeles.

About Arktos Entertainment Group

Arktos Entertainment Group ( www.arktosentertainment.com ) is a privately held Los Angeles based investment and holding company, providing investment as well as creative and production management support for companies in the interactive and online entertainment industries. Arktos Entertainment will publish The War Z through OP Productions, LLC, a newly created subsidiary.

# # #

Press contact:

Alex Josef

VIM Global Consulting

alexj@vimglobal.com