Design Books

Brand (and People) Performance Audit I-III
	1.	Neumeier, M. (2006). Zag: The Number One Strategy of High-Performance Brands. US: Peachpit Press. *
	2.	Neumeier, M. (2005). The Brand Gap: How to Bridge the Distance Between Business Strategy and Design. 2nd Edition. US: Peachpit Press.
	3.	Signorelli, J. (2012). StoryBranding: Creating Stand-Out Brands Through the Power of Story. US: Greenleaf Book Group.
	4.	Lindstrom, M. (2010). Brand Sense: Sensory Secrets Behind the Stuff We Buy. Revised and Updated Edition. US: Free Press.

Business (and People) Performance Audit I-III
	1.	Osterwalder, A. and Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. US: Wiley. *
	2.	Polaine et al. (2013). Service Design. From Insight to Implementation. US: Rosenfeld Media. *
	3.	Lovelock, C. and Wirtz, J. (2010). Services Marketing. People, Technology, Strategy. 7th Edition. US: Prentice Hall. *
	4.	Martin, B. and Hanington, B. (2012). Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions. US: Rockport Publishers. *
	5.	Kumar, V. (2013). 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization. US: Wiley.
	6.	Stickdorn, M. and Schneider, J. (2012). This Is Service Design Thinking. Basics – Tools – Cases. Netherlands: BIS Publishers.
	7.	Kaplan, S. (2012). The Business Model Innovation Factory: How to Stay Relevant When The World is Changing. US: Wiley.

Concept Development & Validation I-III
	1.	Martin, B. and Hanington, B. (2012). Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions. US: Rockport Publishers. *
	2.	Polaine et al. (2013). Service Design. From Insight to Implementation. US: Rosenfeld Media. *
	3.	Kumar, V. (2013). 101 Design Methods: A Structured Approach for Driving Innovation in Your Organization. US: Wiley.
	4.	Greenberg et al. (2012). Sketching User Experiences. The Workbook. US: Morgan Kaufmann Publishers.
	5.	Gray et al (2010). Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers. US: O'Reilly Media.