function html2json() {
   // Remove the "NEW" labels because they cause formatting issues.
   $('.label').remove();

   var result = [];
   $('table tr').each(function(i) {
      // Skip the table header
      if (i === 0) return;
      var row = [];
      $(this).children().each(function(j) {
         // Skip the SHORTLIST | APPLY column
         if (j === 0) return;
         row.push($(this).text().trim());
      });
      result.push(row);
   });

   console.log(JSON.stringify(result));
}